La Brea Bakery – North American Artisan Bread Baker Introduces Plant-Based Brioche Bun to Foodservice and Restaurant Operators

La Brea Bakery Launches Plant-Based Brioche Bun for Foodservice and Restaurants

La Brea Bakery, North American’s No. 1 artisan bread bakers, introduces a reimagined brioche bun to the foodservice and restaurant industry. After a brief production hiatus, the La Brea Bakery Brioche Bun returns as a delicious plant-based bread that embodies the same hallmark buttery flavor and tender crumb of a traditional brioche.

“Many foodservice operators have streamlined or simplified their menus over the past few years,
and the new La Brea Bakery Brioche Bun meets multiple consumer demands including gourmet
offerings and health halos.” said Brie Buenning, Director of Marketing, La Brea Bakery. “We are
committed to providing our operator customers with an expansive and flexible assortment of
elevated artisan breads to satisfy their patrons, meet current trends, and support increased
profitability.”

Crafted with high quality ingredients that elevate the dining experience, the La Brea Bakery
Brioche Bun has the same rich, mildly sweet flavor as the brand’s original brioche, and is hearty
enough to hold up to the juiciest sandwich builds. The thaw and serve bread will inspire chefs to
get creative with their menus.

“La Brea Bakery’s Research & Development expertise and capabilities enable us to deliver
operational solutions like this plant-based brioche bun, while never compromising taste and our
artisan promise.” said Chris Prociv, Chief Commercial Officer – Retail, Aspire Bakeries (parent
company of La Brea Bakery). “We also partner with foodservice and restaurant operators to
provide customized solutions that meet their specific needs and build their competitive
advantage.”

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The La Brea Bakery Brioche Bun joins a lineup of primarily plant-based breads produced by the
company, which is dedicated to following artisan traditions. The bread is currently available to
foodservice and restaurant operators nationwide. For more information and recipes visit:
www.labreabakery.com/plantbasedbrioche.

Product Information
La Brea Bakery Brioche Bun
SKU: 21925