After only one year on the market, CowWow is all grown up and ready to head to college. In the beginning CowWow was planned to be a drink for children. Moms could easily throw it in diaper bags and lunch bags but as it turns out CowWow belongs to a very different group of kids—college kids. College kids are ready for a drink that they can grab and bring to class.
President of CowWow, Chris Pouy originally got the idea for CowWow from his grandmother who tried relentlessly to get Chris to drink milk as a child. His grandmother would make cereal, let it soak and then strain it. In the end Chris would be left with delicious flavored milk.
Chris set out thinking that moms would love a fun milk drink that they could bring anywhere. However it turned out moms are really difficult to convince that the sugar in milk comes from lactose, not the ingredients added to CowWow. The signs were there all along, CowWow found thems
elves being included in one of Jimmy Kimmel’s monologues, in Cosmo magazine, and included in a Buzzfeed story, but to start over based on that was a gamble.
Chris decide it was best to take the risk and let CowWow grow up a little, and since making that decision, CowWow has popped up on Cal Tech, Santa Monica College, Pierce College and Cal State Los Angeles. Currently the company has preorders from UCLA.
After CowWow landed in a couple of colleges, they began seeing their numbers soar. Chris decided it was time for a little makeover so they have now nixed the straw and added a screw top, made their “cartoon cows” a little cooler, increased the size of the carton and named their new flavors with more mature names. The new and more mature CowWow will be available in January 2015. CowWow is sold in over 900 Kroger grocery stores and Chris hopes that CowWow will continue to convince people that milk is the ultimate breakfast food.