Mowi CP of Americas, Mowi USA, announces its participation in the 2024 Charleston Wine + Food Festival, taking place in Charleston from March 8th to March 10th. Established in 2005 by a dedicated group of community leaders, the Charleston Food and Wine Festival has been a beacon for promoting and elevating the culinary brand of Charleston. With a vision to place Charleston on the culinary map and garner national and international recognition, this non-profit organization has consistently delivered a multi-day extravaganza that merges homegrown flavors with global culinary expertise.

This year, Mowi, the foremost producer of Atlantic Farm-Raised salmon, will make a captivating presence in the Seafood Arena and Wine Pavilion. Attendees will have the opportunity to immerse themselves in the world of Mowi seafood through an innovative virtual reality experience at The Mowi VR Zone  which seamlessly blends technology with the sea, offering an immersive journey into the realm of sustainable aquaculture. Additionally, Mowi  has partnered with the acclaimed Chef, TV Personality, Food Artist, and Content Creator, Chef George Duran. Chef Duran will conduct live culinary demonstrations, showcasing three exquisite recipes such as *Smoked Salmon Tartare, Smoked Salmon Dip and Chopped Smoked Salmon Salad Bites all made with Mowi Atlantic Salmon. Visitors to the Mowi booth can also anticipate exciting premiums and gifts.

Mowi  farm-raised Atlantic Salmon  is sourced from various locations worldwide, including Norway, Iceland, Scotland, Ireland, Faroe Islands, Canada, and Chile. With prestigious certifications such as The Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), Mowi consistently upholds the highest industry standards.

“We are so excited to be at this Seafood Arena and Wine Pavilion at the Charleston Food and Wine Festival this year,” says Natali Alvarez, Marketing Manager at Mowi.   “ We can’t wait to have visitors immerse themselves in the world of  Mowi Atlantic Farm-Raised salmon, sample our delicious recipes and become salmon lovers for life,” adds  Alvarez.

Registered Dietician and Nutritionist, Mia Syn, attests to the health benefits of Mowi farm-raised Atlantic Salmon, emphasizing its rich Omega-3 content and natural oils. Mowi’s commitment to freshness and quality is reflected in its innovative skin pack, which preserves the product’s freshness and transparency for consumers.

Mowi Salmon is readily available both in stores and online, with delivery times as short as 24 hours. Maintaining the perfect temperature from sea to store ensures optimal freshness, with delivery options tailored to meet individual preferences. The newly introduced Individual 6 oz portions offer convenience and versatility, perfect for quick and nutritious meals, all while maintaining BAP certification standards.

At the festival booth, participants will have the opportunity to explore Mowi’s Fresh, never frozen Mowi Atlantic Salmon line and the Mowi Cold Smoked varieties.

For those who cannot get to the festival try this Chopped Mowi Smoked Salmon Bites recipe to make at home:

Chopped Smoked Salmon Salad Bites

By Celebrity Chef George Duran


 8 oz. whipped cream cheese

8 oz. Mówi cold smoked salmon

1 Tbsp. capers

1/4 small red onion,

thinly sliced 1 mini cucumber ends trimmed,

unpeeled 1 tsp. fresh dill

1 tsp. chopped fresh chives.

1/2 ripened avocado,

cubed Juice of 1/2 lemon

Thick crackers or toast


Everything bagel seasoning, salmon roe or chopped fresh dill.

Directions: Pile the first 8 ingredients on a large cutting board and sprinkle with lemon juice. Chop vigorously with a chef’s knife until completely combined. Use a spreading knife to spread onto crackers or toast and top with toppings. Serves 16-20

Mowi’s presence at the Charleston Wine + Food Festival aims to engage with local consumers, fostering awareness and understanding of salmon consumption while promoting sustainable seafood practices. To learn more about Mowi  Salmon go to


About Mowi:

Mowi, a Norwegian company founded in 1964, has emerged as a leading aquaculture company dedicated to delivering healthy and delicious seafood. With operations in 25 countries and over 12,000 employees, Mowi remains committed to producing nutritious, supreme-quality seafood while prioritizing sustainability. As the world’s largest supplier of Atlantic salmon, Mowi strives to reduce the environmental impact of seafood production and collaborates exclusively with farmers who adhere to responsible harvesting practices. Visit Mowi’s website to learn more about their efforts to preserve the ocean and feed a growing global population.


Mowi’s dedication to sustainability has been recognized by the FAIRR Initiative, ranking them as the world’s most sustainable protein producer for the fourth consecutive year. The Coller FAIRR Protein Producer Index evaluates the ESG criteria of the world’s 60 largest publicly listed animal protein producers, acknowledging Mowi’s commitment to environmental stewardship, social responsibility, and governance excellence.