Mr. Bing Chili Crisp, well-known for its rich and transformative flavors of Chinese street food to home cooks, professional kitchen and grocery stores, is excited to announce today a brand partnership with Celebrity Chef Jet Tila.
Best known for his many regular appearances on Food Network as host and competitor on such shows as Tournament of Champions, Beat Bobby Flay, Halloween Cookie Challenge & Guys Grocery Games and now Brand Partner of Mr. Bing Chili Crisp, Chef Jet will assist the brand in many business facets including: original recipe creation and inspiration for everyday meals, support for foodservice partners and brand relationships, as well as future ideas for Mr. Bing innovation.
“Growing up in my family’s restaurant kitchens and markets in Los Angeles, I spent time learning the ancient traditions of Asian cuisine and I truly enjoy creating unique dishes inspired by my culture,” says Chef Jet Tila. “As an original fan of Mr. Bing Chili Crisp, I am excited to show consumers how they can use this gold standard product in everyday or new dishes to add unique twists and delicious flavor without it being difficult.”
“Partnering with Chef Jet was a no-brainer for our company – our customers admire him, and we both share the passion and love for Chinese culture,” says Brian Goldberg, Founder & CGO, Mr. Bing Chili Crisp. “Chef Jet is able to share with our consumers and partners how flavorful and versatile our condiment really is.”
To celebrate this partnership, Chef Jet has developed two original recipes that translate easily to the at home cook, busy parent, or professional chef wanting to spice things up a bit in the kitchen. They include: Honey Chili Crisp Chicken Wings and Chili Crisp Cashew Chicken Stir Fry.
Additionally, just in time for the holidays, consumers may purchase a holiday gift pack that includes 2 Mr. Bing Chili Crips jars, one mild and one spicy, the Mr. Bing signature cookbook as well as Chef Jet drop ins ($39.99).