Museum of Ice Cream Opens Its Largest Location Yet at AREA15 in Las Vegas

Museum of Ice Cream, the global experiential brand, opens the doors to its largest location to date at AREA15's Zone 2 in Las Vegas on July 3. Tickets are on sale now at MuseumofIceCream.com, starting at $42.

The Las Vegas flagship spans 14 one-of-a-kind installations inspired by the energy, glamour and playful spirit of the city. The 30,000-square-foot space is positioned as a tribute to classic Las Vegas, welcoming guests into what the brand describes as the city's most luxurious ice cream hotel before leading them through a series of immersive, whimsical environments.

Fourteen Immersive Attractions

Signature installations at the Las Vegas location include:

• The Golden Scoop Buffet – Billed as the world's largest all-you-can-eat ice cream buffet, with more than 20 flavors and dozens of toppings and novelties included with every ticket.
• The Little Pink Chapel – A pink wedding chapel designed like a tiered wedding cake, featuring a custom friendship bracelet–making experience in partnership with BaubleBar and ordained ministers on staff. Guests can fully reserve the chapel for private events and weddings.
• The Iconic Sprinkle Pool – The largest Sprinkle Pool in the world, featuring matching two-story slides that propel guests into a sea of sprinkles.
• Big Top Taste – The world's first ice cream–tasting magic show.
• Ribbon's Costume Shop – Nearly 100 costume pieces to buy or rent, plus complimentary accessories included with every ticket.
• The Cone-sino – A family-friendly, ice cream-inspired entertainment floor with a themed bar and specialty beverages.
• The Sweetest Slides in Vegas – Five slides throughout the museum, including the longest double-helix slide in Las Vegas.
• Lucky Cherry Ink Tattoo Parlor – An ice cream-inspired tattoo parlor dispensing temporary ink in a realistic setting.

Visitors also journey through three hotel "sweets," each a nod to classic hotel experiences. The S'more's Sweet offers guests the chance to act out childhood fantasies, including jumping on a giant marshmallow bed; the luxe Strawberry Sweet is dedicated to connection and conversation; and the Sprinkled Sweet is a festive, private celebration space available for buy-outs. Rounding out the experience is a vintage-inspired supper club atmosphere paying tribute to classic Las Vegas entertainment.

Half a Decade in the Making

"Half a decade in the making. That's what Museum of Ice Cream Las Vegas represents. We didn't come to Las Vegas to do what we've done before. We came to build the wildest, most immersive, most interactive experience we have ever created. The world's largest ice cream buffet. A two-story Sprinkle Pool. Five slides, including the longest double-helix slide in Vegas. A tattoo parlor. A wedding chapel. This is not Museum of Ice Cream 2.0. This is Museum of Ice Cream, only in Las Vegas," said Manish Vora, Co-Founder & CEO of Museum of Ice Cream.

Located minutes from the Las Vegas Strip, AREA15's Zone 2 provides the backdrop for the newest flagship. Museum of Ice Cream currently operates locations in New York City, Miami, Chicago, Boston, Las Vegas and Singapore, with Los Angeles and Orlando locations coming soon.

AREA15, positioned parallel to the Las Vegas Strip, bills itself as the world's first purpose-built immersive entertainment district. Its Zone 2: The Terminals now features Universal Destinations & Experiences' Universal Horror Unleashed, Felix & Paul Studios' Interstellar Arc, The Escape Game and Dolls Kill, with additional attractions, eateries and retail venues on the way.

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