The 2023 NACS Show demonstrated why it’s the industry’s most comprehensive event, drawing 24,084 attendees to Atlanta for four days of education, networking and a look at what’s hot and new in the global convenience and fuel retailing industry.

NACS Show Draws Crowds, Unveils Innovation – Food & Beverage Magazine

This year’s NACS Show took place October 3-6 at the Georgia World Congress Center and was the best-attended NACS Show ever held in Atlanta. Overall, there were 7,334 attendees classified as “buyers,” as well as attendees from 67 countries.


Expo Delivers New Products, Category Excitement

Organized around five broad categories—in-store merchandise, technology, facility development and store operations, fuel equipment and services, and food equipment and foodservice programs—the 436,100-net-square-foot expo featured 1,261 exhibitors, including 205 exhibitors in the New Exhibitor Area, which provided retailers with a unique look at the new products and services that are relatively new to the convenience channel.


Making the event more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. Attendees also received free copies—while supplies lasted—of general session speaker Zeynep Ton’s new best-selling book, “The Case for Good Jobs.” Overall, there were 17,082 product scans, and the top 10 most-scanned products were:


  1. Lunchables Crispy Grilled Cheesies (KraftHeinz)
  2. Sow Good Freeze Dried Candy (CB Distributors Inc. dba Fenix)
  3. Safe Pinch Tamper-Evident Bowls With Insert (Anchor Packaging)
  4. Freeze Dried Crazy Candy (Smithco Distributing DSD Express)
  5. New Products from Drink Blocks LLC (Drink Blocks LLC)
  6. New Products from Hatcheri Foods (Hatcheri Foods)
  7. New Products from Cheers (Cheers)
  8. Value Lunchables (KraftHeinz)
  9. Café Tango (Frazil)
  10. Alcohol Breathalyzer Rapid Test (Big Ideas Marketing)

Education Sessions Focus on Hot Topics

The NACS Show’s 49 education sessions, designed by retailers for retailers, had staggering attendance counts, averaging about 250 attendees per session. The most-attended education session, “Solutions to Optimize Your Foodservice Space,” drew nearly 400 attendees. Sessions focused on topics related to food, fuels, leadership, technology, human resources, marketing, operations and government relations, with special sessions focused on the unique needs of smaller operators.


There also were two co-located events held prior to the opening of the NACS Show covering topics that required more in-depth discussion:

  • The Food Safety Forum brought together food-focused industry leaders to address food safety, foodservice, quality and assurance and risk management at the only industry-specific event of its kind for the global convenience retail community.


  • The NACS Advanced Category Management Certification course provided highly interactive learning for experienced category management and merchandising professionals from retailer and supplier companies.


General Sessions Highlight Inspiration

Packed general sessions focused on cultivating and leading innovation. Kevin Paul Scott, co-founder of ADDO Worldwide, kicked off the Oct. 3 general session and set up the case for return on inspiration, defining how leaders can grow their businesses by leading inspiration. Following the session, the NACS Show Kick-Off Party took place at the Mercedes-Benz Stadium, where attendees could go on the field and test their skills catching footballs or just catching up with friends.


The focus on Oct. 4 was inspiring a great customer experience. Don Rhoads shared how his road trips to convenience stores this year gave him a deeper appreciation of our industry. He then led a panel with three acclaimed road trippers—Stephanie Stuckey (Stuckey’s Corp.), Stafford Shurden (Gas Station Tailgate Review) Al Hebert (Gas Station Gourmet)—who shared ideas and strategies for retailers to elevate their brands and become destinations. Have an idea to share? Tell us at


NACS President and CEO Henry Armour ended the day by talking about the industry’s community focus, specifically around TruAge, the free age-verification program that can protect retailers and communities. Industry-leading POS provider Verifone also announced that its latest Commander software release is able to implement TruAge at its stores.


Inspiring operational excellence was the focus of the Oct. 5 general session, which kicked off with a keynote by 2023-24 NACS Chairman Victor Paterno, president & CEO of Philippine Seven Corp., which operates 3,600 stores. Panel discussions on inspiring innovation (Gray Taylor, Conexxus; Vish Ganapathy, Google; and Emily Sheetz, Sheetz Inc.) and redefining your workforce (Henry Armour, NACS; Zeynep Ton, MIT Sloan School of Management and The Good Jobs Institute; Varish Goyal, Loop Neighborhood Markets; and Joe Hamza, Nouria Energy Corp.) took deep dives into these issues.


On Oct. 6, WWE Superstar, actor and philanthropist John Cena inspired attendees to reach for their dreams and gave suggestions how to do so in a highly industry-focused talk.


The general sessions also debuted the new NACS Ideas 2 Go videos that showcase exceptional retailing, which will be available online.


Other Business at the NACS Show

The NACS Show is also a business meeting, with a variety of boards and committees convening to push the industry forward. Victor Paterno was named 2023-24 NACS Chairman and David Charles, president of Cash Depot, was named the 2023-24 Chairman of the NACS Supplier Board.


NACS also presented awards recognizing excellence. NACS launched the Convenience Retailer of the Year Award Latin America with two winners: Lion Place Cardales and LiSTO! Castaños. Meanwhile, OnCue Marketing and Sheetz were recognized with the Fuels Market News Magazine Innovator of the Year Awards.

Read Also: First Lady Jill Biden Honors Egg Farmers on World Egg Day

At the conclusion of the NACS Show, NACS and NACS Show exhibitors donated six trailers of food to the Atlanta Community Food Bank.


The 2024 NACS Show will take place October 7-10 in Las Vegas; sign up to be notified when registration opens.