New Limited-Edition Decanter Commemorates Jim Beam American Stillhouse

Jim Beam® Debuts Limited-Edition Decanter

Hand-Crafted Decanter Revives Collectors’ Series and Commemorates New Jim Beam American Stillhouse Visitors’ Center

Deerfield, Ill. – October 22, 2012 – Jim Beam® Bourbon proudly celebrates the grand opening of its new visitors’ center in Clermont, Ky., – The Jim Beam American Stillhouse – with the debut of a limited-edition decanter. Mirroring the Jim Beam American Stillhouse in design, the new figural bottle revives a storied piece of Beam history, while offering whiskey enthusiasts and collectors the opportunity to add to their collection for the first time in more than a decade.

 Few companies can boast the kind of community of collectors that Jim Beam Bourbon shares,” said Gigi DaDan, global marketing director, Beam Inc. “Since the early 1950s, hundreds of Beam decanters have celebrated politics, sports, history and more. Being able to continue this tradition is reflective not only of the rich heritage of the Jim Beam brand, but is a testament to our loyal fans.”

“Beam decanters have come in all shapes and sizes,” said Fredrick “Fred” Booker Noe III, seventh generation Jim Beam master distiller. “The new Stillhouse decanter may be among my favorites as it reminds me of home. After all, the Jim Beam American Stillhouse is a place where guests come as a friend and leave as family.”

Individually hand-crafted by Louisville Stoneware, the Jim Beam American Stillhouse decanter joins hundreds of artfully designed, limited-edition decanters on display in the new Jim Beam American Stillhouse production tour. The tours offer a total whiskey immersion that engages the senses, while also offering guests a historical look at The First Family of Bourbon.

 Only 1,000 of the limited-edition Stillhouse decanters are available for sale (SRP: $199.99) exclusively at the Jim Beam American Stillhouse beginning this month. The ceramic decanter comes filled with specialty Jim Beam Bourbon (43% ABV).