New Real Sangria Peach Meets Growing U.S. Consumer Demand for Low-ABV Peach Flavored Wine
Cruz Garcia’s Reál Sangria, the No. 1 most imported sangria brand from Spain, announces the launch of its third expression: Reál Sangria Peach. Reál Sangria Peach arrives to the states at a time when peach is the No. 1 Flavor in the U.S. flavored wine category, with 81% annual growth according to Nielsen (Dec. 22).
Reál Sangria Peach is also primed to meet the fast-growing low-ABV market as a balanced Spanish Rosé wine with an ABV of 8% that can be enjoyed as a ready-to-drink or mixed into cocktails. Bursting with natural flavors from fresh, sweet peaches, the Reál Sangria Peach expression joins Cruz Garcia’s other award-winning, authentic Red and White Spanish sangrias on shelves nationally at both wine and spirit retailers and big box stores (where allowed by law).
“Reál Sangria Peach will be available to U.S. consumers not only on the sangria shelf, but also on the sweet wines shelf, a new point-of-differentiation for our brand,” says Ricardo Febres, VP, Brand Management for Shaw-Ross International Importers. “Given the rise of an increased focus on health and wellness, drinkers everywhere are turning to lower-alcohol cocktail alternatives. Consumers are seeking lighter mixed drinks and new flavor combinations,” Febres continued. Reál Sangria Peach also launches at a time when flavored wine is the No. 1 fastest growing wine type within the top 10 wine styles.
Read Also: Shashi Hotel Mountain View introduces coffee called Carte Blanche
Reál Sangria Peach is a slightly sweet and refreshing wine layered with hints of a sweet peach aroma and flavor. Subtle notes of fruit and citrus give the peach sangria a deliciously round finish. Reál Sangria Peach is available through Shaw-Ross one of the nation’s leading importers of wine and spirits in 750ml bottles with an msrp of $ 8.99
