The online presence (www.prowein.com) of ProWein 2014, International Trade Fair Wines and Spirits, has a new design, making it more expressive and visual. In addition to large-format images, the website features a coherent line-up of thematically related content to provide more structure. In addition to German and English, the ProWein website will be available in additional languages in the next months, including Dutch, French, Italian and Spanish. More language options are planned. While the basic segments “Exhibitor Service”, “Visitor Service”, “Press Service” and “Exhibitors and Products” remain the same, news about the trade fair as well as innovations from exhibitors will in the future be centrally located within the “News” section.
The 20th anniversary of ProWein will take place from March 23 – 25, 2014 at the fairgrounds in Dusseldorf, Germany. Some 4,800 exhibitors from 50 countries and 45,000 international trade visitors are expected to attend.
The ProWein website was a popular and helpful tool for ProWein 2013 visitors and exhibitors alike: in March alone, the ProWein portal counted over 1.2 million page impressions with over 170,000 visits. Information and practical tips on trade fair participation and visits, news from the industry and the numerous service options (the exhibitor database with the MyOrganizer function, the matchmaking tool and the online ticket shop) offer attendees an efficient way to prepare for the sector’s leading international trade fair. With the ProWein App all key information is also available for mobile devices – on both Android and Apple systems.
