Olmeca Altos® Tequila and Actress Busy Philipps Launch the Altos Tequila Emergency HotLime Just In Time for Margarita Season

Too busy to pick up limes for your margaritas? Call the Altos Tequila Emergency HotLime for a chance to get fresh limes (and other margarita making essentials) delivered directly to you.

Olmeca Altos® Tequila and Actress Busy Philipps Launch the Altos Tequila Emergency HotLime Just In Time for Margarita Season

NEW YORK, NY | EMBARGO: 12PM EST April 17, 2024 – The refreshingly honest and quick-witted actress, Busy Philipps, has teamed up with the award-winning Olmeca Altos Tequila to help ensure some lucky fans have ‘key’ lime ingredients to make Busy-approved margaritas at-home. Just in time for Cinco de Mayo – and continuing throughout the month of May – the Altos Tequila Emergency HotLime will deliver fresh limes (and other key margarita making essentials) to the doors of the lucky winners.

As a kick-off to Cinco de Mayo, starting April 24th, if you’ve forgotten your juiciest margarita ingredient, call the Altos Tequila Emergency HotLime – 888-268-1261 – to enter for a chance to win a Busy approved Altos Margarita Essentials package. Eligible winners chosen will not only receive juicy limes via mail (thanks Tropical Fruit Box), but the Margarita Essentials kit will also include Altos Tequila branded swag (cantaritos cups, a bucket hat, lime squeezer) and of course, all the additional ingredients such as fresh limes and habanero mango honey to make a Busy inspired margarita. 

“This incredibly fun partnership is one I couldn’t resist! Besides helping make sure people can have fresh limes to make delicious margaritas, I’ll also be surprising some winners and picking up the phone lines to chat,” Busy says.  Select lucky callers will have a chance to talk about all things margarita related with Busy herself.  Busy suggests, “You might want to add the Altos Tequila Emergency HotLime number to your speed dial now.”  

Making margaritas at home is so on-brand for Busy and so is this partnership to launch the Altos Tequila Emergency HotLime. She shares, “My margarita recipe is simple. A great tequila, like Altos, and fresh limes are a must.  Add a touch of homemade simple syrup and a half-salted rim and you’re set.  Easy peasy unless you realize you only have old, hard limes or no limes at all.  We’ve all been there.  So, I’m here to help fix that with my friends at Altos Tequila.”

Thanks to Altos Tequila, made with blue agave grown in the highlands of Jalisco in Mexico, margarita making got a whole lot easier this season.  For more information about the Altos Tequila Emergency HotLime and full sweepstakes and participation rules, please visit Emergency HotLime – Olmeca Altos. Follow us on Instagram at @altostequila and @busyphilipps. 


ABOUT THE OLMECA ALTOS ® TEQUILA EMERGENCY HOTLIME SWEEPSTAKES: Altos Tequila Emergency HotLime Sweepstakes: No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of the (48) contiguous U.S. or D.C. (excluding AK and HI), age 21 or older as of date of entry. Registration begins at 12:00am ET on 4/24/2024 and ends at 11:59pm ET on 5/27/2024. To enter, call the toll-free Altos Tequila Emergency HotLime phone number at 888-268-1261 and follow the prompts to complete entry. For complete official rules including eligibility, prize details, ARV and questions/comments, visit https://olmecaaltos.com/emergencyhotlime/. Odds of winning based upon total number of eligible entries received. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY 10177.hotlim

Award-winning Olmeca Altos® Tequila is made from 100% blue agave grown in the highlands of Jalisco in Mexico. The agave is slow-cooked in brick ovens, distilled in copper pot stills and aged in ex-bourbon barrels, following centennial traditions for the purest expression of tequila. Olmeca Altos was created in 2009 by two world-famous bartenders and a Maestro Tequilero who believe in making tequila the right way, with respect for people and the planet.

PLEASE SIP RESPONSIBLY Olmeca Altos® Tequila 40% ALC/VOL. Pernod Ricard USA, New York, NY

ABOUT PERNOD RICARD USA: Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com

ABOUT TROPICAL FRUIT BOX: Tropical Fruit Box procures premium tropical and exotic fruits from around the world and delivers them directly to the customer’s door, with freshness guaranteed delivery in the continental U.S. The premier online fruit stand sources the most exquisite and rare fruits and roots from specialty farmers in the fertile soils of Florida, South America, Central America, and the Caribbean, while offering varieties from all over the world.

Fruit lovers can choose from single fruit boxes or variety boxes like Taste the Tropics and Taste the Exotics, curated by the company’s Latina founder, Desiree Pardo Morales. Growing up around produce all her life, she partners with growers that have the best quality for seasonal fruits and year-round varieties. All tropical and exotic fruit boxes come complete with fruit reference cards, authentic recipes by chefs from the fruit’s country of origin, and a customized card at checkout.

With seasonal, year-round, and small batch options, fruit lovers can indulge on familiar fruit or try new things by creating their own tropical or exotic fruit box at TropicalFruitBox.com. Follow for fun and refreshing creations on Instagram.com/TropicalfFuitBoxusa/ Tiktok.com/@tropicalfruitboxusa Facebook.com/ TropicalFruitBox

Press Contact:
Cork + Knife Communications
Liza Howard and Pilar Ortiz-Diaz: altos@corkknife.com