PEEPS 2024 Lineup is Here

The PEEPS® Brand has unveiled its 2024 Easter lineup that includes all-new tasty Marshmallow flavors and returning fan-favorites.

PEEPS 2024 Lineup Unveiled by Food & Beverage Magazine

For all product information and high-res images, click HERE. Please let me know if you’re interested in covering PEEPS® or would like to receive any samples!


Check out all the latest 2024 PEEPS® Brand announcements HERE, as well as the 2024 lineup below.

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  • Exclusive PEEPS® Marshmallow products for select retailers
    • NEW! PEEPS® S’mores Flavored Delights™ Dipped in Milk Chocolate
      • Graham cracker flavored marshmallow Chicks dipped in milk chocolate are inspired by the classic outdoor snack.
    • NEW! PEEPS® Rice Krispies Treats® Flavored Marshmallow Chicks (available only at Walmart)
      • This new flavor blends the softness of PEEPS® Marshmallow with the classic, delicious snack that has been making memories for kids and parents alike for generations.
    • NEW! PEEPS® ICEE® Blue Raspberry Flavored Marshmallow Chicks (available only at Target)
      • These Marshmallow Chicks are reminiscent of a cool ICEE® on a sunny day and are the perfect frosty twist to any Easter basket.
    • NEW! PEEPS® Sour Strawberry Flavored Marshmallow Chicks (available only at Kroger Family of Stores)
      • Discover a tangy delight with the new PEEPS® Sour Strawberry, where the soft, sweet PEEPS® Marshmallow gets a sour strawberry kick