Phenomenal Spirits, creator of Ry3 Whiskey and Ron Izalco Rum announces the appointment of Timothy Basham to the newly created position of Vice President of US Sales, effective January 15, 2024.  In his new role, Basham, based in Atlanta, GA, will report to Phenomenal Spirits Founder & CEO, Karthik Sudhir. He will be responsible for spearheading a number of initiatives including the company’s commercial, distribution, and sales strategy development, as well as brand marketing and market activations.

Phenomenal Spirits Appoints Timothy Basham as VP of US Sales

Prior to joining Phenomenal Spirits, Basham established his own wholesale distribution business, onboarding and launching more than 400 new brands and building a client base of 1,000+ accounts, including national chains. He has also held a number of Sales Representative positions of increasing responsibility at major distributor houses including Federal Wine & Liquor and Republic National Distributing Company (RNDC). Throughout his career, Basham has built a reputation as a brand builder who provides exceptional customer service and consistently delivers results that exceed expectation.


Sudhir commented “We are thrilled to welcome Tim to the Phenomenal Spirits team. He is a proven leader with more than 25 years of outstanding experience in the spirits industry. Tim brings tremendous enthusiasm along with a wealth of skills and experience to the table that will be instrumental in helping us achieve our aggressive goals over the next five years and beyond.”

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“I am thrilled to be part of this growing and motivated team,” Basham commented, “In 2024 and beyond, our mission is to aggressively expand our distribution and sales footprint for Phenomenal Spirits Ron Izalco Rum and RY3 Whiskey portfolios. I am confident the team Karthik has assembled is primed and ready to make it happen in a big way!”


To learn more about RY3 Whiskey and Phenomenal Spirits, visit: