Pie Five Pizza Kicks off DFW Ad Blitz with Modano, Holland

Dallas sports heroes create their own “My Five” pizzas at trend-setting restaurant

Pie Five Pizza Kicks off DFW Ad Blitz with Modano, HollandHockey legend Mike Modano prefers his Pie Five pizza on artisan thin crust with double cheese and nine pepperonis, reflecting his famed jersey number beingretired by the Dallas Stars later this week.

Texas pitcher Derek Holland channels the late Harry Caray while ordering his favorite pie with BBQ sauce, mozzarella and cheddar cheeses, chicken, red onions and cilantro on “Chicago style” pan crust. (Don’t tell Derek, but Pie Five already created a signature pie with those exact ingredients, called the BBQ Chicken.)

One thing both Dallas sports stars agree on: They love creating their own perfect pizza with all their favorite fresh toppings andgetting it in under five minutes. Which explains why Modano and Holland have filmed new TV spots for Pie Five Pizzathat begin airing in DFW today.

“As you might expect, Derek and Mike were a lot of fun on set, and they seemed to enjoy scarfing down their favorite Pie Five Pizza during the multiple takes,” said Randy Gier, chief executive officer for Pie Five. “All of us at Pie Five are big fans of both local stars, and we were happy to know they’re fans of our pizza, too! We hope the spots draw lots of pizza lovers into our 13 Metroplex locations, so they can create their own all-star masterpieces.”

Pie Five’s humorous new campaign, produced by RD&F Advertising, will have an initial six-week run, beginning Monday, March 3rd. The spots will air during primetime on AMC, Comedy Central, Fox Sports Southwest, Discovery, FX, TBS and TNT. The ads can also be seen online on Pie Five’s YouTube channel.

Pie Five has been named a 2013 Top 50 Restaurant Brand of the Year, a 2012 Hot Concepts winner by Nation’s Restaurant News and one of “10 Hot New Restaurant Chains from Established Brands” by Forbes.com.

At Pie Five, guests can choose from more than a million combinations of handcrafted pizzas and a variety of specialty pie choices prepared in less than five minutes on one of four crusts all for one low price. The rapidly expanding chain is capitalizing on growing consumer demand for fresh dining options and artisan pizzas in stylish environments without the wait.

Pie Five has 13 locations in Texas, two each in Kansas and Utah, and one each in North Carolina and Florida. More than 150 announced franchise units are currently under contract in Florida, Kansas, Kentucky, Maryland, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee, Texas, Utah, Virginia and Washington, DC.

Pie Five Pizza Co. is a subsidiary of Pizza Inn Holdings, Inc. (NASDAQ: PZZI), headquartered in the Dallas suburb of The Colony, Texas. Pie Five is a trend-setting, fast-casual concept offering individual handcrafted pizzas with fresh ingredients made to order and prepared in less than five minutes. First introduced in 2011, Pie Five Pizza currently has 19 locations in five states with more than 150 announced franchised units under contract in 12 states and the District of Columbia. For more information, please visit www.piefivepizza.com.