PROTEIN BAR START UP PROVES THAT DIVERSITY IS DELICIOUS - Food & Beverage Magazine

PROTEIN BAR START UP PROVES THAT DIVERSITY IS DELICIOUS

UNiTE Food, a delicious new entry in the protein bar category, is bringing the world a little closer together with a line of protein bars inspired by comfort foods and favorite childhood flavors from around the world.

Based in Southern California, UNiTE is the world’s first globally inspired protein bar. The company launched this month with three fun flavors, each made with wholesome, nutritious, real food ingredients and packed with nut butters, hemp seeds, and prebiotic fiber. Offering 10 grams of protein each, UNiTE bars are gluten-, dairy-, and soy-free. Brand new flavors include:

Churro — A sweet mix of crunchy almonds, vanilla, and toffee bits dusted with cinnamon.
Mexican Hot Chocolate — A dark chocolate base with hints of cinnamon and warm chili.
PB & Jelly — Creamy peanut butter peppered with sweet strawberry jammy bits.

Researchers at Nielsen.com find that millennials are more “multicultural” than previous generations, with a full 40% identifying as Hispanic, African-American, or Asian-American. More than 25% of millennials are first- or second-generation immigrants with strong ties to their countries of origin and nearly 75% say they appreciate the influence of other cultures on the American way of life*. In fact, according to recent data**, 67% of millennials consider themselves to be adventurous eaters.

Says UNiTE founder and CEO Clara Paye, a naturalized American citizen, “I realized that I was bored with regular old protein bars because the flavors of my heritage were not represented. And I’m not alone! Shoppers are more diverse than ever and they’re looking for products that reflect their communities and tastes. So, I set out to use food as an instrument of inclusion and prove that diversity can be delicious with a line of protein bars inspired by favorite flavors from around the world. By making products that more people can relate to, we build more UNiTY for all.”

Available online at www.UniteFood.com, UNiTE bars are available in single flavor packs of 12 or variety packs including four of each flavor for $29.00, with a 10% discount for new customers. In an effort to support social distancing and help customers feel more food secure, UNiTE is waving their shipping fees now through March 22, with promo code TOGETHER.

About UNiTE Food:

UNiTE Foods, a woman-owned and diversity status business, believes in the deliciousness of diversity! Inspired by our love of travel, adventure, and flavors from around the world, we are shaking up run of the mill bars to bring you wholesome, nourishing, protein-packed snacks capturing the magic of family favorites from kitchens across the globe. With three big, bright flavors to choose from, you can get the protein you need while taking your taste buds on an epic adventure — no passport required! For more information about UNiTE Food, visit www.UniteFood.com and follow us on Facebook and Instagram.

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