The successful “same but different” special show at ProWein 2020, the world’s largest and most important trade fair for wines and spirits, will highlight the current trends in the spirits and draft beer sector — from alcohol-free spirits, gin that changes colors when mixed, craft drinks from exotic countries and classics in a new look — with creative, quality-conscious use of natural resources playing a prominent role. ProWein will be held from March 15 – 17, 2020 at the fairgrounds in Düsseldorf, Germany.
“Our exhibition hall 7.0 will once again become the center of the international craft community. About 120 exhibitors from 24 countries will present “hand-picked” spirits, beer and cider here,” explained Nicole Funke, Senior Project Manager ProWein. With some 400 suppliers, the spirits segment has always played a pivotal role at ProWein. International brands as well as small, refined distilleries have been an important product segment for trade visitors from retail and gastronomy for decades. “The trend show “same but different” was the logical step in the right direction, covering the complete spectrum of spirits and thereby also reaching new target groups. This trendy stage is set especially for small producers who can apply to showcase their products here,” said Nicole Funke.
New this year will be the “same but different” bar with a comprehensive program and the “education school”. Several times daily, international guest bar tenders will present current trends in the craft sector explaining the practical “to do’s” for spirits, beer and cider. Especially for newcomers, these “classrooms” will offer a perfect opportunity to explore the topic. At the central bar international bartenders will impress visitors with their skills.
