Key Points of Interest:
- Kendall Jenner’s tequila brand, 818 Tequila, generated a huge Instagram following of 833K following the launch only last year.
- Casamigos Tequila is the most searched celebrity liquor, racking up a monthly search volume of 135K in the US.
- Idris Elba produced the most expensive offering, coming in at $109 per bottle.
| Celebrity | Name of brand | Type of Alcohol | Price per bottle (75cl) | US Monthly Search Volume | Instagram Account Following |
| Kendall Jenner | 818 Tequila | Tequila | $59.99 | 110,000 | @drink818 – 833K |
| George Clooney | Casamigos Tequila | Tequila | $83 | 135,000 | n/a |
| Diddy | Ciroc | Vodka | $49 | 74,000 | @ciroc – 456K |
| David Beckham | Haig Club | Whiskey | $63 | 1,300 | @haigclub – 76.7K |
| Post Malone | Maison no.9 | Rose wine | $26 | 5,400 | @maison9wine – 194K |
| Dwayne Johnson | Teremana Tequila | Tequila | $30 | 110,000 | @teremana – 795K |
| Justin Timberlake | Sauza 901 Tequila | Tequila | $55 | 110 | @sauzatequila – 16.3K |
| Drake | Virginia Black | Whiskey | $55 | 12,100 | @virginablackwhiskey – 56.3K |
| Snoop Dog | INDOGGO Gin | Gin | $55 | 6,600 | @indoggogin – 70K |
| Idris Elba | Porte Noire | Wine/champagne | $109 | 480 | @portenoirekx – 3.4K |
You can see the full data here
Kendall Jenner – 818 Tequila
Having only been available since last year, 818 Tequila quickly took the top spot as it generated 833,000 Instagram followers and was searched 110,000 times a month online. Although Kendall took the risk of venturing into a saturated market which already saw many celeb owned tequila brands, the female dominated business blew up across social media and is now one of the most popular celebrity liquors. The brand claims to work with family-owned farms in Mexico using high quality ingredients so you can enjoy a smooth and natural tequila.
George Clooney – Casamigos Tequila
Originating off the back of a trip to Mexico, George Clooney and his friend, Rande Gerber, got inspired while trying various tequilas at bars and discussing what would make the perfect formula. Claiming to take over 700 samples to perfect the final product, the premium tequila comes in a simplistic bottle which has captured the attention of fans all over. With the highest number of US Google searches in comparison to the other celebrity liquors, the high price point has not obstructed the brands success.
Diddy – Ciroc
Since launching in 2003, the vodka brand has built up an Instagram following of 456,000 and is a number one choice worldwide. Unlike many vodka brands, Ciroc is made from grapes rather than potatoes, grains or corn, being distilled five times to produce a quality outcome. The brand is a staple in hip-cop culture and reaches a wider audience thanks to the array of unique flavors which include coconut, pineapple and mango, each being chosen by Diddy himself.
David Beckham – Haig Club
The well known Scottish whiskey brand is a big seller among those who like to enjoy a more premium taste, being matured in ex-bourbon casks for a smoother and sweeter taste than other brands. Although Beckham was not involved in the production of Haig Club, the huge marketing campaign means the two are strongly associated, completely transforming the target audience of the brand and generating 76,700 Instagram followers as the younger generation change the common stereotypes of whiskey drinkers.
Post Malone – Maison no.9
Being best known as a rapper with his iconic face tattoos, Post Malone shocked fans when he released his own brand of rosé wine. He explained that the name originated from his favorite tarot card, the Nine of Swords, which symbolizes overcoming challenges and the singer was heavily involved in the production process, visiting the winery and undergoing many tasting sessions. As well as being a huge hit among his fans with 194,000 Instagram followers, Maison no.9 has gained plenty of traction in the celebrity world, with stars such as Justin Beiber and Kylie Jenner sharing photos online.
Dwayne Johnson – Teremana Tequila
Adding to his already huge list of successes, Dwayne “The Rock” Johnson launched his own tequila brand in 2020. The initial launch consisted of a Blanco and Reposad and generated a humongous 795,000 Instagram followers and 110,000 monthly searches. The higher price point reflects the quality of the tequila, being roasted in brick ovens, distilled in copper pot stills and then aged in oak barrels for a minimum of a year, offering tequila fans the unique experience as they enjoy the delicate notes of vanilla and roasted agave.
