Rosa Mexicano, the destination for elevated Mexican cuisine, has selected global brand licensing agency, Beanstalk, to extend its brand into food and beverage categories that bring the vibrant restaurant experience into people’s homes, including frozen meals, spice/rub blends, margarita mixes, dips, salsas, soups, and refrigerated meats.

Rosa Mexicano Partners with Beanstalk to Expand Cuisine

Rosa Mexicano is celebrating nearly 40 years of serving a fresh take on authentic Mexican cuisine with warm Latin hospitality. Since 1984, Rosa Mexicano offers an “elevated fiesta” deeply rooted in true Mexican flavors, serving both beloved classics and innovative dishes. With every dish, Rosa Mexicano pays tribute to Mexican heritage and the culinary techniques, global explorations, and inspirations of its founding chef, Josefina Howard. Many of her recipes and techniques are used by the restaurant’ chefs today, such as the signature tableside guacamole preparation and award-winning margaritas.


The Rosa Mexicano licensing program will offer consumers sophisticated and accessible ways to honor Josefina’s mission to share and enjoy authentic Mexican cuisine. Beanstalk will leverage Rosa Mexicano’s deep Mexican roots and the techniques of Mexico’s richly varied culinary regions to deliver inventive flavors to consumers’ homes in the U.S. and Canada.


Jim Dunn, CEO of Rosa Mexicano, said, “We have been transporting diners on a culinary journey through our unique, elevated, and sophisticated Mexican dining experience for almost 40 years. Chef Josefina Howard’s unique spirit, class, and great taste are widely credited with introducing Mexican fine dining in the United States. Through licensing, we will offer consumers new ways to bring Rosa Mexicano’s rich culinary heritage, as well as the fun of our dining experience to the home.”


Allison Ames, President and CEO of Beanstalk, said, “Beanstalk is thrilled to be partnering with beloved restaurant brand, Rosa Mexicano. Anyone who’s ever dined at Rosa Mexicano has enjoyed its delicious cuisine and cocktails. It was an early pioneer of today’s food culture and delivers on authenticity, taste, and outstanding cuisine. We look forward to extending Rosa Mexicano’s brand love to food and beverage products that consumers can enjoy at home.”


About Rosa Mexicano® 

Headquartered in New York, Rosa Mexicano set a new standard for Mexican cuisine when it first opened its doors on the Upper East Side in 1984. Chef founder Josefina Howard played a leading role in defining what was then a revolutionary ‘new’ cuisine for American diners. Rosa Mexicano continues to deliver authentic, regionally inspired Mexican cuisine in a stylish, “elevated fiesta” atmosphere. For generations, the signature guacamole and frozen pomegranate margarita have been regarded as best-in-class. Today, the company currently operates restaurants in New York City, Connecticut, New Jersey, Maryland, Pennsylvania, Virginia and Massachusetts, with new openings this year in Orlando, and Las Vegas. Rosa Mexicano is owned by TriSpan Rising Stars, LLP who acquired the brand in March 2018. For more information, please visit


About Beanstalk  

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit Beanstalk is a member of the Omnicom Specialty Marketing Group.

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About the Omnicom Specialty Marketing Group

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.


About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.