RumChata® Iced Coffee Sampler Pack Returns To Drive Summer Profits

CHICAGO – June 23, 2015 – The award-winning RumChata has brought back its iced coffee sampler pack for another summer. The sampler pack allows anyone to make their own RumChata iced coffee, the cocktail twist on summer’s coolest drink.

Iced coffee is one of the fastest growing beverage segments in the U.S. according to recent Euromonitor research. Dataessentials recently reported that each day, iced coffee is consumed by roughly 30 million adult Americans.

The RumChata Summer Iced Coffee Sampler Pack includes two 8-ounce ready to drink cans of delicious Casa del Sol iced coffee with a 750ml bottle of RumChata brand rum cream.

“RumChata has quickly become the favorite mixer for spiked iced coffee fans,” said Tom Maas, RumChata founder and master blender. “Even so, with thirty million adults per day drinking iced coffee, there are still thousands of potential new consumers. Getting this sampler pack in front of those people is the easiest way to drive sales.”

RumChata is a tropical inspired rum cream made from a truly global recipe that starts with five times distilled Caribbean rum. Real cinnamon, vanilla, sugar, and other secret spices come from as far away as Madagascar before all are perfectly blended with fresh real dairy cream.

Professional mixologists and home bartenders all agree that the easy mixability of RumChata provides endless options for delicious drinks with everything from coffee to flavored vodka. The back of the sampler pack features additional ideas to get consumers started mixing up all summer long.

The RumChata Iced Coffee Sampler Pack is available in all 50 states at an average retail price of $19.99. More about RumChata and where it is available can be found at www.rumchata.com and on the RumChata Facebook page.