Sofitel LA Announces Aidan Demarest as Director of Nightlife - Food & Beverage Magazine

Sofitel LA Announces Aidan Demarest as Director of Nightlife

Sofitel Los Angeles at Beverly Hills is pleased to welcome Aidan Demarest as the hotel’s new Director of Nightlife. A fixture in LA’s hospitality nightlife industry for over twenty years, Demarest brings his passion for entertainment and fine spirits to the luxurious hotel.

Demarest fell in love with the cocktail culture that emerged just as the urban redevelopment of downtown Los Angeles exploded, opening four of LA’s most beloved bars – Seven Grand, The Doheny, First & Hope Supper Club and The Edison – as a General Manager and served as Beverage Director for the 213 Group and the acclaimed Spare Room in the Hollywood Roosevelt Hotel. He most recently oversaw the huge success of Beaches in West Hollywood.

Demarest’s private cocktail consulting firm Liquid Assets has nailed drink lists at 1886 in Pasadena, Frauds & Swindlers in San Diego and Pedalers Fork in Calabasas, just to name a few. His enthusiasm for fine spirits has enabled him to travel the world consulting on blending, branding and marketing for both wineries and distilleries. Demarest also launched four spirit brands as a Brand Ambassador, including Elit by Stolichnaya and El Silencio Mezcal. His rare depth of knowledge and insight into the bar business has landed Demarest various hosting and judging opportunities, from The Oscars and
The Grammys to the San Francisco World Spirits Competition.

Demarest’s journey has come full circle as he returns home to Sofitel, where he was previously a bartender at the famous Simon LA, as a young actor in Los Angeles, Demarest is thrilled to be reunited with his first true loves; hospitality and the city of Los Angeles – as he takes part in shaking up the LA hotel scene.

About Sofitel Los Angeles at Beverly Hills
Sofitel Los Angeles at Beverly Hills is a stunning hotel in LA offering elegant luxury accommodations and dramatic decor with an ambiance that combines see-and-be-seen excitement and the calm of an urban resort. Ideally situated on the corner of La Cienega and Beverly Boulevard, opposite the Beverly Shopping Center, this West Hollywood hotel is conveniently located near Cedar Sinai Medical Center, Rodeo Drive, Melrose Avenue, and Sunset Boulevard. Discover a unique blend of French fashion mixed with Hollywood glamour at this elegant hotel offering 295 rooms on 10 floors including 28 suites all featuring Sofitel’s luxurious feather top and state-of-the-art technology. Make the most of Sofitel Los Angeles’s numerous onsite amenities from the 2,500-square-foot gym SoFIT to the French cosmetology SoSpa and the Celebrity Hair Salon LeSalon. Have breakfast at our farm-to-table breakfast restaurant Esterel, join us for lunch or dinner at Cattle & Claw, our burgers and lobster SoCal Eatery and finish the night at Riviera 31 Lounge Bar for a night of breathtaking live music and unforgettable cocktails.

About Riviera 31
Riviera 31 at Sofitel Los Angeles in Beverly Hills is a sophisticated cocktail lounge that offers a sensual baroque take on flowers and their mystery and elegance, where the cozy ruby red and blue velvet sofas invite to lounge on under the gold Rococo ceiling. From legendary Jazz nights, Salsa Nights and DJ events, Riviera 31 hosts the best entertainment nights in town! Celebrities from Cara Delevingne to Imagine Dragons frontman Dan Reynolds and Kourtney Kardashian and Amber Heard have been spotted! Enjoy cocktails, tapas and communal plates that takes visitors on an epicurean journey through French coastal cuisine.

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