The Award-Winning, Fastest Growing Beverage Brand in the U.S. Expands Flavor Offerings in their Lemonade Line Extension
Sparkling ICE sparkling mountain spring water, part of the TalkingRain portfolio of beverages, is excited to announce the expansion of its sparkling lemonade line extension with the additions of Peach and Mango Lemonades. These two new flavor launches follow the incredibly successful year-one line extension launch that has already positioned the Sparkling ICE Lemonades portfolio as the #1 Shelf Stable Lemonade in the category. Peach and Mango will join Sparkling ICE Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, and Lemonade with Tea to round out the ever-growing portfolio of Sparkling ICE Lemonades.
Sparkling ICE Peach Lemonade introduces the sweetness of fresh peaches with the tangy flavor of lemons, while Mango Lemonade infuses the tropical essence of mangoes into the classic lemon flavor. A sparkling twist on summertime favorites, created to enjoy year-round, these new flavors offer consumers a bold new take on a classic. Seeing an opportunity to meet consumer desires for zero-calorie, full-flavored lemonades, Sparkling ICE dedicated extensive time and research to develop authentic combinations, adding to their growing array of flavors.
“While lemonade is a classic, even nostalgic drink, the beverage industry is seeing a surge of growth in products featuring lemonade, and we are proud to be at the forefront of this trend,” said Kevin Klock, CEO of TalkingRain Beverage Co. “We are extremely pleased with the positive consumer response to our lemonade portfolio thus far, and we look forward to creating even more bold new flavors in 2014.”
TalkingRain, founded in 1987, attributes the company’s recent and unprecedented growth to an increased focus on its Sparkling ICE brand. Sparkling ICE products were recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” for 2013. TalkingRain was named Beverage Forum’s “Company of the Year” for 2013, and was also recognized by Beverage World with an honorable mention in their “Liquid Refreshment Company of the Year” and “Breakout Brand” features for 2013. Most recently, CEO Kevin Klock was named “Person of the Year” in the BevNet “Best of 2013” Awards.
About Sparkling ICE Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™.Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea and new in 2014, Peach Lemonade and Mango Lemonade. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.