TGI Fridays 474 Partnership With Nicholas Megalis Targets Millenials

TGI Fridays 474 Partnership With Nicholas Megalis Targets MillenialsTGI Fridays 474

TGI Fridays’ just launched a new 474 menu featuring just-right portions of favorite dishes for less with appetizers starting at $4, entrees starting at $7 and desserts starting at $4. The 474 offers something for everyone, whether you are resolving to watch your waistline or your wallet in 2016.

Fridays’ research has found Millennials make up more than 38 percent of diners, which has led it’s focus on menu innovations to develop the new 474 menu and customization. As part of the social strategy and the brand’s “social heritage”, Fridays partnered with Vine Megastar, Nicholas Megalis to show his love for Fridays and how he reps The 474 in a series of Vine videos. His first Vine has just reached over 1 million loops and growing! Nicholas recently hit a mega milestone in reaching 1 billion loops on Vine. You can check out his second ‘474’ Vine TONIGHT at 5pm ET on his channel.

To help spread Fridays love, we’re asking people to share how they rep The 474 with text, videos and photos using #The474Contest for a chance to win sweet prizes like a trip to the 212 in NYC. Checkout Nicholas’ video, other entries and official rules at

For more information about The 474 menu, click here.