The Newest Fall Flavor From Lay’s Is…NOT Pumpkin Spice Latte…

The Newest Fall Flavor From Lay’s Is…NOT Pumpkin Spice Latte…The new Lay’s packaging that looks as good as it tastes warrants a new flavor to celebrate: Lay’s Grilled Cheese & Tomato Soup, a classic fall comfort food in potato chip form. The robust flavor delivers a dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes, reminiscent of one of America’s favorite homemade meals…all in one bite.

Lay’s Grilled Cheese & Tomato Soup will hit shelves nationwide on October 21 — and will be available for a limited time only.

No coincidence…Monday, October 21 is also when Lay’s launches its “Gotta Have Lay’s” campaign at www.GottaHaveLays.com, inviting fans to upload a photo of themselves with the new packaging design for a chance to win free Lay’s for a year. With five winners/day for more than a month — 200 winners total — that’s more than 10,000 bags of free Lay’s potato chips to share.

  • Newest Lay’s flavor: Lay’s Grilled Cheese & Tomato Soup
  • Suggested retail price: $3.49 for a 7.75 oz. bag
  • Availability: Nationwide beginning Monday, October 21 (for a limited time only)