VAN GOGH VODKA INTRODUCES NEW FLAVOR

VAN GOGH VODKA INTRODUCES NEW FLAVOR

A pioneer in the world of flavored vodkas, Van Gogh Vodka is renowned for translating food flavor profiles into vibrant and authentically flavored vodkas.  With over 20 exceptional flavors in their portfolio already, Van Gogh Vodka is pleased to announce the introduction of one of their most innovative and unexpected flavors to date: PB&J (SRP: $27.00/ 750ml), which will debut at the end of March 2012.

Peanut butter and jelly sandwiches – known simply as PB&J – are a beloved American classic.  Their history traces back to 1890, when peanut butter was invented by a doctor in St. Louis.  Looking to provide protein to his patients without teeth, he put peanuts through a meat grinder… and peanut butter was born!  The first known reference to peanut butter and jelly sandwiches was printed in 1901 and PB&J rose to popularity during and after World War II, when peanut butter proved to be healthy, inexpensive and readily available during the turbulent times.  Today, PB&J sandwiches are so ubiquitous that the average 25 year-old has already consumed at least 1,500 of them.

PB&J is so popular that it has spawned countless variations.  And while the exact origin of the peanut butter and jelly combination remains a mystery, many of the sandwich spin-offs it produced are backed by very famous enthusiasts.  The King himself – Elvis, that is – favored a peanut butter, banana and bacon sandwich, which is sometimes simply called “The Elvis.”  New York City Mayor Michael Bloomberg has even said that he would choose this sandwich for his last meal!

Now, Van Gogh Vodka is proud to introduce their own take on the classic PB&J, transforming its timeless flavor into a delightfully smooth peanut butter and raspberry jelly flavored vodka.  Master Distiller Tim Vos selected raspberry flavored jelly after taste-testing peanut butter sandwiches matched with various jellies.  “For me, the raspberry jelly came out the best,” he says.  “It is fresh, fruity and mingles very well with the oily structure of the peanut butter.”

While the fragrance is predominantly of peanuts, it is complemented by the fresh fruit aroma of the raspberry.  On the tongue, the roles are reversed and the raspberry flavor is more of the focal point, giving it a velvety texture with a hint of vanilla on the side.  “It is challenging to transform a famous food flavor into a drink flavor however I think this transition is beautiful and the flavor is intriguing – I am certain that everyone will want to enjoy more than one glass!”

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About Van Gogh Vodka

Van Gogh flavored vodkas (SRP $27/750ml) are crafted in small batches by Master Distiller Tim Vos at the Royal Dirkzwager Distilleries in Schiedam, Holland, which were given “Royal Appointment” in 2005 by Netherlands’s Queen Beatrix.  The Van Gogh Vodka portfolio includes 22 authentically flavored vodkas: Açai-Blueberry, Banana, Black Cherry, Citroen, Coconut, Cool Peach, Dutch Caramel, Dutch Chocolate, Double Espresso®, Espresso, Grape, Mango, Melon, Mojito Mint, Oranje, Pineapple, Pomegranate, Raspberry, Rich Dark Chocolate, Vanilla, Wild Appel, and the brand new PB&J – whose pure, refined flavors are expertly infused in a proprietary process.  Van Gogh also produces the exceptional Triple Wheat Van Gogh BLUE Vodka (SRP $29/750ml), a Classic 80-proof vodka (SRP $27/750ml), and a Gin (SRP $27/750) whose finishes are smooth and delicate.  For more information on Van Gogh, please visit us at www.vangoghvodka.com or find us on Facebook at www.facebook.com/vangoghblue and www.facebook.com/vangoghvodkas.

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