“Wine Folly” launches a Visual Guide to Wine

Madeline Puckette’s new book: Wine Folly: The Essential Guide to Wine“Wine Folly” launches a Visual Guide to Wine


Because there’s more to wine than house white and house red. And, a little bit of wine knowledge goes a long way to opening doors to new flavors, styles, and experiences.

But where to start? No one likes feeling overwhelmed in the wine aisle, and too often we rely on arbitrary ratings, ambiguous tasting notes, or the label design. Wouldn’t it be so much better to walk into that wine store, confidently find your favorite wines or choose something new and exciting, and leave 100% satisfied?

Imagine no more. A completely fresh, totally accessible guide to wine is finally here. WINE FOLLY: The Essential Guide to Wine (Avery, 2015) is for anyone who likes to drink great wine.

Authors Madeline Puckette and Justin Hammack, have already taken the web and wine world by storm with their award winning and addictive website winefolly.com. The site lacks the typical wine snob factor and instead offers beautiful data visualization and graphics that simplify everything from how to taste and pair wines, how to spot great quality, how to find wines you’ll love no matter what the occasion, and much more.

In their debut book–a new bible for wine for the 21st century–you’ll find:

  • Detailed taste profiles of popular and under-the-radar wines
  • A wine-region section with detailed maps
  • Quick tips on storing, tasting, and serving wine

WINE FOLLY simplifies complex information on everything from tannins to wine regions with visually striking infographics. The result is a beautifully produced, informative, and non-intimidating guidebook for all levels of wine enthusiast, especially those who may have been put off by traditional wine books.

So many guides to wine are dry, impenetrable, or just downright boring. WINE FOLLY: The Essential Guide to Wine proves that becoming a wine expert doesn’t have to be a chore. Fresh, hip, and illuminating, it is the must-have guide to wine for a new generation.

“Wine Folly” launches a Visual Guide to WineMADELINE PUCKETTE is a certified sommelier with Court of Master Sommeliers, and has travelled extensively into the world’s wine regions. Her prior background in design inspires the content at winefolly.com, and her work has been used by Wines of France, The Court of Masters Sommeliers and the Guild of Sommeliers to help wine professionals learn. In 2013, Wine Folly was named Wine Blogger of the year by the International Wine & Spirits competition. JUSTIN HAMMACK has a background in computer science and entrepreneurialism. He is the founding partner of Wine Folly who leads business strategy, internet technologies, and information modeling.

About Avery Books: Avery, an imprint focusing on health, wellness, cookery, fitness, psychology, and popular science, is best known for publishing cutting-edge, but accessible books from the top experts in their fields. Founded in 1976, Avery quickly established itself as the most successful independent publisher of health books in the market. Penguin Group (USA) acquired it as an imprint in 1999 with a strong commitment to continue publishing respected, up-to-the-minute books with a clear focus on helping people make the most of their lives. The Penguin Group (www. penguin.com) is A Penguin Random House Company.