A.1. Steak Sauce Returns as Official Sponsor for the World Burger Championship

A.1. Steak Sauce Returns as Official Sponsor for the World Burger ChampionshipKraft Foodservice is excited to announce that A.1. Steak Sauce will return as the official sponsor for the World Burger Championship in this year’s World Food Championships event taking place November 7–10 in Las Vegas.

The World Burger Championship will welcome 50 of the top burger builders to a tournament-style competition that will narrow the field down to 10 semifinalists, from which there will be one lucky winner who is crowned World Burger Champion and who will receive a prize of $25,000. The World Burger Champion will go on to represent the burger category on Championship Sunday at the Final Table. The World Burger Championship will take place Friday, November 8 and Saturday, November 9 at the Fremont Street Experience in downtown Las Vegas.

“A.1. Steak Sauce is proud to be a part of the World Food Championships for the second straight year,” said Rebecca Daugherty, Business Manager—Enhancers, Kraft Foodservice. “A.1. Steak Sauce will be interwoven into the competition again as an integral flavor in the World Burger Championship, challenging competitors to elevate burgers to an art form. We’re excited to see what kind of burgers the competitors will create using America’s leading steak sauce.”

The World Food Championships is the highest stakes food competition in the world. The competition will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and a share of the $300,000 prize. This four-day event will feature over 400 competitors battling for prizes across iconic categories such as BBQ, chili, burger, sandwich, bacon, dessert and recipe. On Championship Sunday, only one contestant will remain, claiming the World Food Champion title, along with the grand prize and serious bragging rights. When the World Champions are announced, foodservice operators will have the opportunity to share the award-winning A.1. Steak Sauce burger recipes with their customers.

“We are thrilled to welcome A.1. Steak Sauce back to the World Food Championships’ field,” said Mike McCloud, president and CEO of Trybe Targeting, producers of the World Food Championships. “They’re one of the MVP brands in the food world and it’s great to have them on our team.”

Last year’s World Burger Champion, Jason Stucki of Lucky 13 in Salt Lake City, was selected out of the hundreds of cooks who competed. Jason earned first place for his unique Cajun Bacon Candy Burger made with A.1. Steak Sauce, caramelized onions, a roasted red pepper aioli, and sweet and spicy bacon. Jason also took home $20,000 on his way to finishing as runner-up in the overall World Food Championships competition standings.

A.1. Steak Sauce has long been perceived as a premium condiment, as well as an ingredient to instantly add flavor and elevate an ordinary dish into a rich, complex flavored meal. With a unique combination of herbs and spices, A.1. Steak Sauce offers a careful balance of flavors to complement a variety of dishes, especially burgers. Whether used as a topping or carefully blended into the patty, A.1. Steak Sauce can easily transform any burger into an award-winning dish.

For more information about events, opportunities or competitions at the World Food Championships, visit http://www.worldfoodchampionships.com.

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include KRAFT, MAXWELL HO– USE, OSCAR MAYER, PHILADELPHIA, PLANTERS, VELVEETA, CAPRI SUN, JELL-O and LUNCHABLES. Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit kraftfoodsgroup.com and facebook.com/kraft.

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), North America’s fourth-largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry. Visit kraftfoodservice.com for more information.

ABOUT Trybe Targeting
Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, the American Pie Council, and World’s Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Sam’s Club National BBQ Tour, the richest competition series in barbecue history, and the $300,000 World Food Championships, the ultimate culinary competition. Visit: trybetargeting.com