Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced today it has created a new veteran incentive program that supports U.S. military veterans seeking to own a Baskin-Robbins franchise in California, Florida and select markets across the U.S.  As part of the program, the company will waive the initial franchise fee of $25,000 in select markets for qualified, honorably discharged U.S. veterans, making it easier for them to start their own business.

“Having served as an officer in the U.S. Army, I know first-hand the importance of supporting our troops as they transition back to civilian life,” said Bill Mitchell, senior vice president and chief brand officer, Baskin-Robbins. “As part of our brand’s commitment to veterans, we are very excited to launch a new veteran franchise incentive program and hope to make someone’s dream of owning their own business a reality.”
For a limited time, the program is being offered to qualified veterans interested in purchasing BR restaurants.  For the first restaurant, Baskin-Robbins will waive the entire initial franchise fee.

“As tens of thousands of service men and women return from deployment, expanded opportunities are needed to ensure veterans and their families can transition into the civilian economy,” added Mitchell. “Today, more franchise businesses, including Baskin-Robbins, are creating jobs and entrepreneurial opportunities for veterans who are uniquely qualified for franchising and bring critical leadership and management skills needed for long-term success.”

Baskin-Robbins is actively seeking candidates to expand its footprint in California and Florida, as well as other regions across the U.S. Candidates should possess a strong financial background with a minimum liquidity of $125,000 and a minimum net worth of $250,000, as well as a passion for their local communities. Baskin-Robbins has proven to be a simple business to run with convenient hours of operation, minimal equipment, little waste and a majority of inventory that has a shelf life of one year with proper storage.

The company was founded by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

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About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.  For further information, visit <> .