Butterball Introduces Full Line of All-Natural Products

Butterball Introduces Full Line of All-Natural ProductsBUTTERBALL® INTRODUCES

New Natural Inspirations Line Offers Options for Breakfast, Lunch and Dinner

Butterball Introduces Full Line of All-Natural ProductsGarner, N.C., (June 18, 2015) – To meet the growing demand for all-natural foods, Butterball is introducing a new portfolio of products that includes breakfast, lunch and dinner options. The Natural Inspirations line is American Humane Certified, made with no artificial ingredients, minimally processed and are nitrate, nitrite and gluten free – giving families the very best products at every meal.

Expanding the brand’s all-natural offerings, Butterball’s Natural Inspirations line will include:

  • NEW Fully Cooked Breakfast Sausage: With 74 percent less fat than cooked pork sausage[1] this all-natural product is minimally processed, has no artificial ingredients and no added hormones or steroids. Available in links and patties.
  • NEW Frozen Turkey Burgers: Low calorie, lean white meat turkey burgers are seasoned with sea salt, making them low in sodium.
  • NEW Frozen Meatballs: With 30 percent less fat than the leading turkey meatball [2] this product has no artificial ingredients, no added hormones or steroids, and is nitrate, nitrite and gluten free.
  • Packaged Lunchmeat: Available in re-sealable packages, this all-natural product has no artificial ingredients, no added hormones or steroids, and is nitrate, nitrite and gluten free. Available in four flavors: Oven Roasted, Maple, Garlic Peppercorn and Herb Roasted.

“Consumers are increasingly searching for fresh and all-natural meal solutions that also provide great taste and a quality products – something they’ve come to expect from Butterball ” says Rebecca Welch, brand manager, fresh, seasonal frozen for Butterball. “By expanding our Natural Inspiration product line we are able to provide breakfast, lunch and dinner options for families that fulfill their need for high quality products without any additives.”

To increase awareness of the new all-natural line, Butterball will be running TV, radio and digital advertising and in-store savings in select regional markets.

Butterball Natural Inspirations are now available in select markets. For more information on Butterball products, including nutritional details and recipe ideas, visit Butterball.com, download the Butterball Cookbook Plus™ app or find us on Facebook, Twitter, Pinterest and Instagram.

About Butterball, LLC

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing approximately 1 billion pounds of turkey each year. For more than 50 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 30 countries. Butterball operates six processing plants located in North Carolina, Arkansas, Illinois and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.

[1] United States Department of Agriculture, Agricultural Research Service, National Nutrient Database for Standard Reference, Release 27. www.ars.usda.gov/nutrientdata. Basic Report 07967, Pork sausage, link/patty, fully cooked, unheated (December 2014).
[2] Butterball Frozen Meatballs consists of 11g of fat compared to 17g of fat for a serving of other leading original meatball products. IRI marketing data set. 52 weeks ending 3.22.15.