Coors Light Lideres Program: Celebrating Latino Community Leaders

Through its Coors Light Líderes of the Year program, Coors Light is once again honoring exceptional Latino leaders who have shown dedication to making a positive and lasting impact in their communities. Celebrating its seventeenth year of commitment, Coors Light is granting $50,000 to nonprofits across the United States in recognition of five outstanding Latino community leaders.

“As we conclude this year’s program, we remain moved by the enduring commitment displayed by Latino
leaders in their mission to uplift their communities,” said Michael Nordman, senior manager of community
affairs, Molson Coors. “These remarkable individuals not only contribute to bettering our world but also
serve as shining examples of cultural pride and heritage. We are proud to stand with them, supporting
them in their visions for a brighter future.”

Each recipient awarded through the Coors Light Líderes of the Year program will gain access to the
exclusive Change Makers Alumni Network, a community of almost 150 dedicated Latino leaders, united
by their commitment to community improvement. Within this network, members can participate in
networking opportunities and share accomplishments with one another. Coors Light Líderes winners will
also serve as mentors through annual features and engaging across social media platforms.

In this year’s Coors Light Líderes of the Year program, winners were selected through a national
nomination process. Nominees were required to be of Hispanic or Latino descent, actively associated
with a 501c (3) nonprofit organization that impacts the Latino community and between the ages of 21 and
39. Each winner is awarded a $10,000 grant for their nonprofit organization.

• Elvis Rivera, LatinoLEAD, Minneapolis, Minn. – Elvis Rivera serves as treasurer and finance board
chair for the LatinoLEAD, a nonprofit that brings together Minnesota Latinx leaders from across all
working sectors to define and drive policies and perceptions that advance Latino collective influence,
success and power.

• Marcela “Xela” García, Walker’s Point Center for the Arts, Milwaukee, Wis. – Marcela García is
the executive director of Walker’s Point Center for the Arts, one of Milwaukee’s oldest and most
beloved community art spaces with a focus on supporting visual and performing arts and youth arts
education. The nonprofit organization provides quality art experiences for all people and prioritizes
BIPOC and LGBTQ voices in their work.

• Catherine Arredondo, Northside Inter-Community Agency (NICA), Fort Worth, Texas –
Catherine Arredondo is the director of development for the Northside Inter-Community Agency
(NICA). With a mission to end generational poverty, NICA is the largest and most comprehensive
multi-service provider of basic needs, goods and services in the Fort Worth area.

• Melissa Lupercio, Building Skills Partnership, Orange County, Calif. – Melissa Lupercio is the
development coordinator at Building Skills Partnership, a nonprofit dedicated to improving the lives of
property service workers in low-wage industries and their families.

• Kevin Forte, Latin GRAMMY Cultural Foundation®, Miami, Fla. – Kevin Forte is the program
manager for Latin GRAMMY Cultural Foundation®, a charitable organization established by The Latin
Recording Academy® in 2014 to further international awareness and appreciation of the significant
contributions of Latin music and its makers to the world’s culture through college scholarships, grants,
educational programs and instrument donations, among other resources.

Since the program’s inception in 2006, Coors Light has worked with more than 25 nonprofit organizations
and donated $450,000 in grants as beneficiary organizations of the Líderes. This initiative upholds
Molson Coors’ values of promoting inclusivity and providing support to individuals striving to create a
meaningful difference in their communities.

Read Also: Rock & Brews Debuts First-Ever ‘Restaurant & Concert Bar’

For more information on the program, visit Follow Coors Light Líderes at, @CoorsLightLider on Twitter and @CoorsLightLideres on Instagram.
About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people for all life’s
moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen
to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo
Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and
more, Molson Coors produces some of the most beloved and iconic brands ever made. While the
company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer
aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about
Molson Coors Beverage Company, visit