Cornell University’s Dyson School / SC Johnson College of Business launches inaugural ReTHINKING Retail and Brands Live Virtual Conference on Nov. 10-13th

A defining 3 1/2-day interactive event addressing major industry shifts, challenges and opportunities, designed for brand owners, retailers, and business service professionals

Cornell University’s Dyson School Hosts ReTHINKING Retail and Brands Conference

Retail of consumer-packaged-goods (CPG) has been radically reshaped and will continue to be redefined by dramatic external factors—shifting consumer preferences and seismic advancements in technology. These major trends are showing no signs of abating and will continue rapid acceleration.

Dyson School, SC Johnson College of Business is bringing together world-class Cornell academic thought leaders, scholars and leading industry practitioners on the latest disruptive Retail and CPG topics. Attendees will explore new, live Business Models most relevant for today’s turbulent economy. The certificate program will teach participants how to drive their career with focused content with immediate applicability to business priorities. The professional certificate will be awarded in Consumer Business Strategy Development from Cornell University’sDyson School, SC Johnson College of Business.

The 3 1/2-day intensive in the form of a virtual conference will begin on November 10th, 2020. Participants will interact directly with leading Cornell and industry experts to develop new strategies to address the significant challenges facing Retailers and Brand Owners. Using themes of Strategy, Operations, Technology and People, the program will provide actionable ideas and practical tools that will help participants unlock new value streams for their organization and customers.

Dan Hooker, Cornell Professor, and former General Manager for has said, “We are excited to beproviding participants the forum to learn, interact and translate learnings into actionable framework immediate applicable at their organization. The long-term winners in this industry will walk away better prepared to not onlysurvive but thrive in today’s turbulent and fiercely competitive retail landscape.”

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Registration is now open.
The early registration rate of $799.00 per attendee will be in effect until Oct. 27th, 2020 (full price $999.00.)
For program details, please click here:

Contact: Clay Ellis, Program Director Dyson School, Cornell SC Johnson College of Business
Organization: Cornell University, Dyson School of Applied Economics and Management, SC Johnson College of BusinessEmail:
Phone: (203) 274-1681

About Cornell SC Johnson College of Business: Uniting the strengths of our top-ranked business schools: Dyson, the Hotel School, and Johnson, the Cornell SC Johnson College of Business enhances collaboration and innovation acrossindustries while preserving each school’s individual excellence. Cornell SC Johnson fosters a collaborative environmentwithin, across Cornell, and beyond to mobilize diverse expertise, generate world-class knowledge, inspire students,and impact society in a positive manner. Johnson leverages the extensive resources of one of the largest Ivy League universities to deliver a robust, thoughtfully designed curriculum that is tailored to your individual interests and needs.