Embracing Change for Future Growth
In April 2026, Crespel & Deiters, a name synonymous with quality in wheat refinement, is taking significant steps to position itself as a global leader in plant-based raw materials. The recent restructuring at the executive level has brought forth a strategic reorganization of business divisions, aligning the company’s capabilities with the evolving demands of the food and beverage industry.
Transforming from Wheat Specialist to Refinement Expert
The newly adopted strapline, ‘Nature. Refined. Since 1858’, encapsulates Crespel & Deiters’ rich history and commitment to innovation. The company, traditionally focused on wheat, is now broadening its raw material portfolio to include a variety of plant-based sources such as peas and fava beans. This strategic shift demonstrates Crespel & Deiters’ dedication to sustainability and high-quality product development.
A Diverse Range of Applications
By incorporating advanced processing technologies like extrusion, blending, protein hydrolysis, and modification, Crespel & Deiters is poised to deliver highly functional solutions across multiple industries, including food and paper processing. This diversification not only enhances product offerings but also allows the company to meet specific customer needs more effectively.
Consolidation of Business Divisions
To sharpen its market position, Crespel & Deiters has consolidated its business divisions under a single brand identity, integrating former divisions such as Loryma and the Corrugating & Paper division. The well-established product names, including the Lory® range, remain intact, ensuring continuity and recognition in the marketplace.
Expert Insights from Leadership
Philipp Deiters, the executive management member and CSO for the Food Division, emphasizes the importance of this evolution.
“Our heritage obligates us, while our technology enables our future,”
he states. This vision reflects a commitment to continuous improvement and innovation, which is essential in a rapidly changing industry landscape.
Technological Advancements and Sustainability
As Crespel & Deiters embraces its role as a refinement expert, the company is increasingly recognized for its technological competencies. This expertise positions the organization as a strategic partner for businesses seeking performance-oriented and sustainable solutions.
With sustainability becoming a central focus in food production, Crespel & Deiters is well-prepared to anticipate and respond to the growing demand for eco-friendly practices across all industrial sectors. The company’s commitment to quality and sustainability is not just a brand promise but a reflection of its operational philosophy.
A Modernized Identity: Logo and Website Launch
In conjunction with its strategic repositioning, Crespel & Deiters has unveiled a modernized logo and a refreshed website. The new visual identity retains the iconic “Three Hares,” honoring the company’s heritage while signaling a forward-thinking approach.
The updated website serves as a comprehensive platform showcasing the company’s technological excellence and the range of raw materials and refinement technologies available. Visitors can explore how Crespel & Deiters’ offerings enhance quality, conserve resources, and contribute to overall sustainability.
Looking Ahead: Growth Opportunities
With its new strategic direction, Crespel & Deiters is not just adapting to market trends but actively shaping them. The combination of a rich legacy, innovative technology, and a commitment to sustainability sets a strong foundation for future growth.
As the sixth generation of this family business steps forward, they are poised to write the next chapter of Crespel & Deiters, one that promises innovation, quality, and sustainable practices at the forefront of the food and beverage industry.
Join the Conversation
What are your thoughts on the evolving role of companies like Crespel & Deiters in the food and beverage sector? How do you see sustainability impacting your business? We invite you to share your insights and experiences in the comments below!
For more insights on industry trends and actionable strategies, explore our related articles on sustainable food practices and innovation in food processing.
Stay tuned as we continue to track Crespel & Deiters’ progress and share updates on the latest developments in the food and beverage landscape.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
