Distinguished Vineyards (www.distinguishedvineyards.com), which includes Argyle Winery in Oregon, MacRostie Winery and Vineyards in Sonoma County, Markham Vineyards and TEXTBOOK in Napa Valley, Wither Hills in New Zealand, and Dough Wines, is excited to announce two key additions to its executive leadership team. Effective immediately, Dai Deh will lead the strategy and execution for brand management and trade marketing across the Distinguished Vineyards portfolio in the role of vice president of marketing, and Lindsey Eddy-Cort will lead the strategy and execution of sales and marketing in the direct-to-consumer channel in the role of vice president of consumer sales and hospitality.
“The past decade has been an incredibly dynamic period at Distinguished Vineyards with the additions of iconic wineries like MacRostie and Markham and innovative brands like TEXTBOOK and Dough,” said President Steve Myers. “The next stage in our growth is centered around building authentic and enduring relationships between our brands and our customers and consumers, and Dai and Lindsey will provide people-first approaches and world-class leadership in the areas of marketing, innovation, DTC sales, and hospitality.”
As Distinguished Vineyards’ new vice president of consumer sales and hospitality, Lindsey Eddy-Cort brings a wealth of knowledge and expertise to her role, including 12 years of dedicated wine industry experience. Most recently, Eddy-Cort was the senior director of consumer sales and hospitality at E. & J. Gallo Winery, where she led strategy and managed a team of 120 professionals in the direct-to-consumer channel for eight luxury wine brands. During her tenure, Eddy-Cort’s leadership and experience in the culinary arts and hospitality helped to earn top honors for J Winery’s Bubble Room and the Louis M. Martini Tasting Room. Throughout her career, Eddy-Cort has also been an ardent advocate for promoting diversity and inclusivity, and co-created and led J Winery’s pioneering Shifting the Lens initiative.
“I am thrilled to be representing such an amazing portfolio, and to help further elevate these iconic wineries and their acclaimed DTC and hospitality programs,” said Eddy-Cort. “Whether it’s in our hospitality venues, or in the communities our wineries call home, Distinguished Vineyards has long been a leader in engaging customers in meaningful ways and creating immersive experiences. At the same time, I am proud to join a company with such strong values in the areas of sustainability and inclusion—areas that I am deeply passionate about. From Dough Wine’s pioneering partnerships with the James Beard Foundation to our support of worthy non-profits that include No Kid Hungry, Women of the Vine & Spirits and ¡Salud! To Our Health, Distinguished Vineyards is dedicated to driving positive systemic change.”
Dai Deh brings over 15 years of brand marketing and general management experience to his role as vice president of marketing at Distinguished Vineyards. Most recently, Deh served as the VP of marketing and innovation at specialty foods company Mezzetta, and prior to that he spent nine years at Clif Bar & Company, where he served as brand director, and was a member of Clif’s Equity Advisory Council. Deh is an accomplished brand builder known for his strategic thinking, his empowering leadership style and his belief that businesses can serve as a force for positive change.
“Having come of age professionally at Clif Bar, I saw firsthand the connection that you can forge between a company and its consumers, employees, partners and communities when you lead with your purpose and values,” said Deh. “I’m excited to learn about how our customers and consumers engage with our portfolio of luxury wine brands and to create long-lasting relationships based on our shared values.”
ABOUT DISTINGUISHED VINEYARDS
Formed in 2008, Distinguished Vineyards is a dynamic mid-size wine company that includes a collection of iconic wineries from some of the world’s most prestigious wine regions. Recognized as benchmarks for their appellations, the Distinguished Vineyards portfolio includes the highly acclaimed Argyle Winery in Oregon’s Willamette Valley, MacRostie Winery and Vineyards in Sonoma County, Markham Vineyards and TEXTBOOK in Napa Valley, Wither Hills in New Zealand, and Dough Wines, the company’s pioneering partnership with the James Beard Foundation. Dedicated to excellence, social equity and sustainability, Distinguished Vineyards includes more than 1,700 acres of sustainably certified estate vineyards. For more information, visit www.distinguishedvineyards.com.