Bimbo Bakeries USA is partnering with the Sorrisa Group Inc. to release an all-new, delicious line of ice cream novelties inspired by the iconic flavors of the beloved Entenmann’s® brand. For the first time ever, a new variety of tasty frozen treats inspired by classic Entenmann’s® products, from Original Recipe Chocolate Chip Cookies to Rich Frosted Donuts, can now be found in the freezer aisle. The deal was brokered by Bimbo’s exclusive licensing agency Brand Central LLC.
Entenmann’s® Debuts New Line of Ice Cream Novelty Treats
“At Entenmann’s, we’re always looking for ways to transform our iconic products into exciting and innovative formats for our consumers,” said Alicia Rosas, VP of Innovation at Bimbo Bakeries USA. “We’re thrilled to be teaming up with Sorrisa Group to bring this crave-worthy ice cream sandwich line to life and know our fans will love them as much as we do!”
The new frozen treats line will be available at Walmart stores across the U.S. starting in April, with six ice cream sandwich flavors inspired by fan-favorite Entenmann’s baked goods. The assortment includes:
- Brownie Cookie Salted Caramel Ice Cream Sandwiches
- Chocolate Chip Cookie Ice Cream Sandwiches
- Chocolate Chip & Brownie Cookie Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches
- Glazed Cookie Donut Ice Cream Sandwiches
“We are so excited about these new products! The idea of an ice cream sandwich is a perfect fit for the Entenmann’s brand,” said Jodi Bogdanoff, SVP of Licensing at Brand Central. “The combination of the Sorrisa Group’s expertise and Entenmann’s iconic standing within the baked goods and treats category has led to a product that we know consumers will love.”
The Sorrisa Group team is very excited to enter this new licensing arrangement and partner with this iconic brand.
“Our mission at Sorrisa Group is to leverage our expertise in novelty frozen treats to develop and deliver never-seen-before food products to consumers,” said Sam Jaafar of Sorrisa Group Inc. “We are excited to help the iconic Entenmann’s brand bring its iconic flavors to life in a unique format that can be enjoyed on any occasion.”
For more information on Entenmann’s® brand and its delicious lineup of products, visit www.entenmanns.com. To purchase this product, visit a Walmart store near you.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Little Bites®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann® and Thomas’®. BBU is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 33 countries.
About Entenmann’s® Bakery
Entenmann’s® baking history dates back 125 years ago when William Entenmann opened his first local bakery in 1898 in Brooklyn, New York. The tradition of using quality ingredients combined with William’s baking expertise can still be tasted in Entenmann’s wide variety of iconic baked goods sold across the U.S. today. As a national leader in the Baked Goods category, Entenmann’s continues to produce over 100 different products in new and innovative ways, including delicious Donuts, Cakes, Cookies, Snacks, and Little Bites.
About Sorrisa Group Inc.
Sorrisa Group Inc., incorporated in 2017, is a food development and marketing company dedicated to introducing innovative, fun food solutions for retailers across North America. The company focusses on private label innovation and has successfully launched the Heavenful brand of ice cream novelties in Canada and the USA. Visit www.sorrisagroup.com
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