Originally 6LACK launched the original hot sauce flavor to coincide with the marketing campaign for his 6PC HOT EP. The first round of Hot Sauce was for sale through his augmented reality pop up shop, and engaged fans through a socially distance adapted futuristic experience for LA fans via special delivery of an early exclusive bottle of the hot sauce brought directly to their door by a robot to prize winners & media.“600 Degrees Hot” that will live past the life cycle of the project.
6LACK further integrated the hot sauce into the marketing rollout for his project through his 6LACK on Black Business Activation in partnership with Postmates and Atlanta restaurant favorite “Goodfellas” which is a black owned business. For the weekend of “6 pc hot” release, fans were able to order a custom 6lack wing entry off the menu for 6.00. Postmates delivered these orders across town along with an early bottle of 6LACK’s exclusive hot sauce .
Off the record a third flavor will be launched Tentatively Q2 2021.
20202 Multi-platinum, Grammy-nominated artist 6LACK becomes the first major artist to launch a hot sauce line called 600 Degrees Hot with both the a new and improved version of the “Original Flavor,” as well as “Mango Habanero” right before Thanksgiving to capitalize on the black Friday, cyber Monday, and gifting season. The hot sauce will be available for purchase for $14.99 at his custom 6lackmarket site. Off the record a third flavor will be launched Tentatively Q2 2021. All recipes are gluten-free friendly, all natural, and vegan friendly, and always aim to source organic ingredients when available. More immediately, the Hot Sauce will be available on 6lackmarket.com
The story behind 600 Degrees: “I honestly can’t pinpoint where my love for hot sauce started, but I know it’s been since I was a kid. I’ve always had a thing for spicy foods and by the time I was able to see over the stove, I was figuring out how to make meals that paired with my favorite hot sauces. Between cooking my own things for my siblings, and saving up my money to go to the local hot wing spot in Atlanta, I built up a tolerance & love for all things “Hot” and it’s safe to say that will never fade. 600 degrees is my thank you to the city I grew up in. It is my added bit of comfort and flavor that I can bring with me wherever I am and share with whomever I care about. 600 degrees…it’s just fye.”
Ingredients
Original Sauce: Aged red peppers, vinegar, salt and xanthan gum
Mango Habanero: Habanero peppers, red bell peppers (for color), red wine vinegar, water, lime juice, garlic, salt, cilantro, paprika, xanthan gum.
ABOUT 6LACK
Pronounced “Black,” the alternative R&B and three-time GRAMMY-nominated rapper/singer/songwriter is the #2 most streamed R&B artist behind Frank Ocean. His debut project FREE 6LACK recently went platinum, and his sophomore album released East Atlanta Love Letter (now certified GOLD) to critical acclaim and peaked at #3 on the Billboard 200 and #1 on the Top R&B Albums. 6LACK has been the most featured artist of 2019-2020 with over 30 features, and hasn’t missed a beat releasing his latest project 6 PC HOT EP, which went top 5 on the R&B Charts, in addition to its R&B debut, 6pc opened at No. 11 on Top R&B/Hip-Hop Albums and at No. 15 on the all-genre Billboard 200.
