AdvancePierre Foods’ Brands division is set to relaunch its Fast Fixin’ brand this spring with fresh packaging, a strategic marketing plan to support the new campaign and the launch of a new item, Pretzel Crusted Chicken Tenders.
The new packaging provides Fast Fixin’ products with a fresh look that will appeal to consumers. The new bags highlight that Fast Fixin’ products are made with all-white meat and all-natural chicken, and are printed with eco-friendly water-based ink on a glare-free matte finish bag for clear messaging and easy visibility by consumers.
“This is an exciting time for Fast Fixin’. In keeping with our commitment to innovation, we are launching a fresh, new approach to marketing the brand,” said Trey Taylor, vice president of marketing for AdvancePierre Foods’ Brands division. “In the upcoming months, we will introduce several fun initiatives that will drive incremental sales for our customers.”
Among the marketing initiatives to showcase the new product packaging, beginning in June, AdvancePierre Foods is offering $1 coupons to customers nationwide both in circulars as well as online. The company will also be maintaining its relationship with the NASCAR organization throughout the 2012-2013 race season to garner brand awareness for the Fast Fixin’ line, including a sweepstakes for customers to win a chance to see NASCAR driver Kevin Harvick race in Miami on November 17, 2012. For a chance to win, simply visit: www.fastfixin.com.
In conjunction with the rebranding campaign, the company is also launching a new product—Pretzel Crusted Chicken Tenders. This tasty snack combines crunchy pretzel bits, blended and set in a golden brown seasoned breading, made with all-white chicken breast meat.
To learn more about providing your customers with great-tasting products from AdvancePierre Foods, please contact 877-447-3279.