This month, Brooklyn isn’t just serving up vibes—it’s dishing out culture, cuisine, and collabs like never before. The Family Style Food Festival, hosted by viral food critic and TikTok tastemaker Keith Lee, makes its much-anticipated New York debut on Saturday, May 17, transforming Industry City in Brooklyn into a block party of bold bites, streetwear drops, and unforgettable summer energy.
With social media sensation Keith Lee at the helm, this groundbreaking festival promises a unique experience where the city’s hottest restaurants and acclaimed chefs converge with the cutting edge of streetwear brands for a day of exclusive collaborations and unforgettable flavors.
Unlike traditional food festivals, Family Style, founded in 2019 by Ben Shenassafar and Bobby Kim of The Hundreds and Miles Canares, is designed to be a melting pot of passions. Born at the intersection of food and fashion, it’s far more than a festival—it’s a cultural convergence. The lineup reads like a foodie’s fantasy crossed with a streetwear collector’s dream: legendary NYC institutions like Katz’s Delicatessen, Russ & Daughters, Scarr’s Pizza, and Bonnie’s are joined by rising stars such as Potluck Club, Win Son, and Nowon.
The culinary lineup also features New York City stalwarts like the the beloved L’Industrie Pizzeria, the innovative Potluck Club, the modern Taiwanese flavors of Win Son, and the vibrant Bonnie’s. Adding international flair in an East Coast exclusive, Henry’s Pizza is making a much-anticipated journey from Osaka, Japan, and Los Angeles’ Michelin-starred Kato will be gracing the East Coast for this one day only, offering attendees a rare taste of their acclaimed cuisine.
The sheer variety of participating eateries underscores the festival’s commitment to showcasing the breadth and depth of the modern food scene. From comforting classics to boundary-pushing innovations, there’s a dish to tantalize every palate.
But the “Family Style” ethos extends beyond just the food. The festival is equally dedicated to the vibrant world of streetwear. This event is a place where food lovers and streetwear enthusiasts, alike, can come together to savor limited-edition, collaborative dishes while snagging exclusive merchandise drops that can’t be found anywhere else.
Attendees can expect exclusive, limited-edition collaborations between these culinary giants and some of the most influential streetwear brands, including Awake NY, Billionaire Boys Club, Barriers Worldwide, Bricks & Wood, Extra Butter, Kith Treats, Staple, VandythePink, and Verdy, among many others. This unique fusion creates a shopping experience unlike any other, where the latest drops are as coveted as the next bite.
Adding to the dynamic atmosphere, beverage sponsor Pepsi will be on hand with a special merchandise collaboration and on-site “chaser” stunts to keep the energy levels high. Buldak is turning up the heat with a fiery collaboration alongside Rokstar Chicken and designer VandythePink for limited-edition menu items. Meanwhile, Wheat Thins & Triscuit are partnering with Potluck Club to offer free tastings of globally inspired recipes and interactive icebreaker activations, fostering a sense of community amongst attendees.
Casamigos & Jonny’s Pizza: A Perfect Pairing for Summer Vibes
Adding another layer of excitement to the festival is the “Margs & Margs” collaboration between Casamigos and New York City pizza legends Jonny’s Pizza. This perfect summer pairing brings together the iconic Margherita slice from Jonny’s Pizza with a refreshing Casamigos margarita, creating a flavor combination designed for both the camera and the taste buds.
Attendees are encouraged to make the Casamigos experience their first stop at the festival. Beyond the delicious margaritas, the Casamigos activation will feature exclusive merchandise drops, including trucker hats, tees, bandanas, and cocktail shakers, all contributing to the laid-back summer buzz that Casamigos is known for.
Here’s how to bring that Casamigos summer buzz home:
CASAMIGOS SIGNATURE MARGARITA RECIPE – Your New Go-To:
- 1.5 oz Casamigos Reposado or Blanco
- .75 oz fresh lime juice
- .5 oz fresh orange juice
- .25 oz agave nectar
- Rim: Equal parts salt/sugar/orange zest (optional)
- Garnish: lime wheel
Shake. Pour over ice. Sip. Repeat.
A Festival for Everyone
Whether you’re soaking in the culinary creativity, vibing to the music, or scoring the hottest new streetwear collab, Family Style Food Festival NYC is shaping up to be one of the most talked-about New York events of the summer. With brands like Pepsi, Wheat Thins, Triscuit, and Buldak joining in on the activations, there’s no shortage of flavor, fun, or surprise moments.
Family Style Food Festival isn’t just for hardcore foodies or dedicated streetwear collectors. It’s a celebration of culture and community, offering something for everyone looking for a fun and engaging day out in Brooklyn. Whether you’re eager to sample exclusive dishes, discover unique streetwear collaborations, or simply soak in the vibrant atmosphere, Family Style promises a memorable experience for all.
Tickets for the Family Style Food Festival on Saturday, May 17th at Industry City in Brooklyn are still available and be sure to share your snaps while at the event on social and tag @FamilyStyleFest. If you’ll be in NYC this weekend, don’t miss your chance to pull up a seat at the table and enjoy the day, Family Style.
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Co-Authored By Merilee Kern & Devyn Kern
New York City Correspondent Devyn Kern is a hospitality reviewer, reporter and Senior Editor with The Luxe List International News Syndicate, founded by Merilee Kern, MBA. Merilee, an internationally-regarded brand strategist and analyst, reports on cultural shifts and trends as well as noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. As a prolific lifestyle, travel, dining and leisure industry voice of authority and tastemaker, The Luxe List keeps a finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. Connect with her at www.TheLuxeList.com and www.SavvyLiving.tv / Instagram www.Instagram.com/MerileeKern / Twitter www.Twitter.com/MerileeKern / Facebook www.Facebook.com/MerileeKernOfficial / LinkedIN www.LinkedIn.com/in/MerileeKern.
***Some or all of the accommodations(s), experience(s), item(s) and/or service(s) detailed above may have been provided or arranged at no cost to accommodate if this is review editorial, but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any way.***
