FLAVORMAN ANNOUNCES BEVERAGE FLAVOR DEDICATED TO 2021 - Food & Beverage Magazine

FLAVORMAN ANNOUNCES BEVERAGE FLAVOR DEDICATED TO 2021

Flavorman, a leading custom beverage development company, has announced a new drink flavor to sum up 2021 – “Nada Colada.”

 

Flavorman made headlines in 2020 when it created a drink flavor coined “Dumpster Fire,” which helped sum up the first year of the COVID-19 pandemic. The flavor fittingly incorporated spicy, smoky ginger hints alongside bittersweet grapefruit to coincide with the sentiment that the year resembled flaming trash.

 

The Flavorman team is back at it again, and for 2021, has crafted another beverage flavor to sum up another challenging and, frankly, lackluster year. The year was filled with slow starts and sudden stops, spinning wheels with little traction and a sense of getting nothing meaningful accomplished. We waited for the tide to turn and as we took two steps forward and took one or two back. The Flavorman team has dubbed 2021’s flavor “Nada Colada,” which, if it was a drink, would include no flavor at all, no color, no sweetness or sour – it would be a bland beverage that tastes like nothing, nada.

 

“When you think of a ‘nothing’ flavor, you think of flat carbonation or a soft drink without syrup. Or, a glass of slightly infused water left stagnant overnight,” said David Dafoe, Founder and CEO of Flavorman. “We thought 2021 would be a positive year but it just felt like a slow-motion continuation of 2020 with unfulfilled hope of a return to normal, so we are naming the beverage and flavor ‘Nada Colada’ and hoping next year’s flavor will be much more exciting for us all. The positive is that 2022’s flavor should be much more enticing since we’re starting from nothing.”

 

The Flavorman team will create a flavor annually to represent the year.

 

To learn more about Flavorman, visit flavorman.com.

 

ABOUT FLAVORMAN:

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.