Fora Financial Allows Small Business to Thrive

Pita Grill Café Owner Overcomes Struggles in the Big Apple

Fora Financial Allows Small Business to ThriveFora Financial helped Pita Grill owner Juan Manuel Perez’s New York City restaurant become competitive and thriving. Over three years, the restaurant obtained six rounds of funding from Fora Financial to help manage cash flow to pay rent, payroll, business licenses, physical updates to the location and other expenses while expanding the business.

Perez moved to New York City from Mexico City in 1998 and began working at Pita Grill as a deliveryman; however, he quickly moved up in the company and bought the business in February 2011. He admits that he did not realize how much time, work and money goes into owning a small business.

Immediately, he started to learn more about the importance of cash flow. “I needed cash but wasn’t sure where to look to obtain funds,” said Perez. “I knew that banks would take too long for what I needed.” He discovered Fora Financial online and immediately applied for funding. Perez said his representative at Fora Financial recommended the Merchant Financing program and worked with him every step of the process to ensure that he understood the details.

The Merchant Financing program works in sync with the pace of his credit card sales and is available to companies, which have been in business for a minimum of three months and have at least $5,000 in credit card sales per month. The Merchant Financing program does not require a set term for payback. “This plan makes it easy for me because the payments are automatically taken out of my daily credit card sales; I barely notice the difference,” Perez said.

“Juan was able to receive funds fast to help him accomplish his business goals,” Fora Financial CEO and Founder, Jared Feldman said. “We thoroughly enjoy helping entrepreneurs in any way that we can. Juan’s situation was special to us because we had the opportunity to not only provide much needed funding to Pita Grill, but we also advised him on small business practices in New York City through our experiences with other customers.”

Perez said, “It was a very fast, transparent and easy process, which is why I went back to Fora Financial five additional times. They gave me the support and the funding that I needed at the time. Thanks to them, I was able to make progress quickly.”

Hear more about Juan’s story: Pita Grill Video. For more information about Fora Financial, please visit

About Fora Financial
Fora Financial offers flexible, working capital solutions to small businesses in need of financing to sustain or grow their enterprise. The Manhattan-based company places a high value on trust and transparency and provides businesses with quick, customized financial solutions utilizing its state-of-the-art technology platforms. Founded in June 2008, Fora Financial has provided more than $170 million to over 4,000 customers.