Francisco Javier Cernuda Named CEO Of 100 Montaditos In America

Cernuda To Oversee Expansion of the 100 Montaditos Brand throughout United States and Latin America

Francisco Javier Cernuda Named CEO Of 100 Montaditos In America100 Montaditos, the Spain-based food company, announced today the appointment of Francisco Javier Cernuda as CEO of 100 Montaditos in America. In this capacity, Cernuda will direct, coordinate and execute strategic marketing development plans in the United States and Latin America for the corporate expansion of 100 Montaditos. His addition to the management team at Restalia, the Madrid-based restaurant holding company that owns 100 Montaditos, coincides with the 2014 announcement of the opening of 70 additional international restaurants within the existing portfolio.

“100 Montaditos is in the process of international expansion highly focused in the United States and Latin America, and it’s a development where we want to form a solid foundation,” said Virginia Donado, Global CEO at Restalia. “The 30 years of experience that Francisco Cernuda has in development processes, expansion and internationalization of large companies are undoubtedly invaluable to 100 Montaditos at this time, as well as his expertise in identifying and securing target market properties, such an important aspect in our business.”

With degrees in Economics and Business Administration from the Complutense University of Madrid, Cernuda has over 30+ years of experience in market development. Cernuda he has led the expansion and internationalization process of many large companies. At Alcampo, Cernuda was responsible for the real estate management of its centers for nearly 15 years. He also served as Expansion Director at Leroy Merlin and Unibail -Rodamco Europe. At Sociedad de Gestión de Activos procedentes de la Reestructuración Bancaria (SAREB), Cernuda was Director of Asset Income for the company’s Society of Assets with proceeds from the Banking entity.

Cernuda plans to broaden international horizons of the company and expand the management team. Currently, he manages U.S. and Latin American projects from Miami, the corporate branch that 100 Montaditos established in 2011.

“I am proud to join Restalia, an ambitious company like myself, at such a pivotal time of rapid growth and expansion,” said Cernuda. “The Montaditos are a revolutionary concept that have been met with excellent reception here in the United States. Our short term goals are to establish the position of 100 Montaditos in the U.S. and Mexico, both of which are fast-growing markets where we want to further strengthen the presence of our special style of food from Spain,” Cernuda concluded.

About 100 Montaditos
Founded in 2000 in Huelva, Spain and inspired by 19th century Spanish taverns, the fast casual restaurant chain 100 Montaditos now operates more than 300 franchised restaurants in Spain, United States, Mexico, Colombia, Chile, Portugal and Italy, 100 Montaditos is the largest franchise restaurant chain from Spain around the world, with plans to have 500 restaurants open by the end of 2014. It has recently been identified as one of the most promising up-and-coming food chains in the US by Yahoo! Finance and Technomic Inc. Additional accolades include being named Business of the Year by the Belgian consultancy Newim in 2012, received the Spanish Hospitality Industry, Federation’s International Spanish Company of the Year Award that same year, and has been hailed by [Quid] as a “love brand” along with such brand icons as Apple, Inditex and Coca-Cola for consumer loyalty. 100 Montaditos owns two other brands in Spain, La Sureña and TGB (The Good Burger).

About Restalia
Restalia is a multi-brand corporation with a strong and continuously-growing international presence. Their concepts, 100 Montaditos and beer pub franchise La Sureña, were developed by its large team of professionals and franchisees. The most recent property to going the Restalia roster – TGB (The Good Burger) – will soon become a new reference in the field of Spanish restaurants. Restalia currently has presence in Spain, USA, Mexico, Colombia, Chile , Portugal and Italy. The company’s mission to expand has led to its current network of 400+ franchise stores in operation worldwide. For more information, please visit For more information about 100 Montaditos, please visit:  / Facebook / Twitter / Instagram