GRUBBRR Announces Strategic Acquisition of Mobile Ordering Platform Noble - Food & Beverage Magazine

GRUBBRR Announces Strategic Acquisition of Mobile Ordering Platform Noble

GRUBBRR, an industry-leading provider of self-ordering technologies that are revolutionizing the way commerce is transacted globally, today announced its acquisition of GetNoble, Inc (Noble), the consumer-centric digital commerce and marketing platform for onsite experiences. This strategic acquisition provides Noble with the resources to expand its mobile and time-based ordering capabilities and enables GRUBBRR to venture deeper into the sports and entertainment verticals.


Noble’s omnichannel ordering technology allows guests to order and pay for food and drinks at their favorite venues, stadiums, and events without missing a minute of the action. Guests can order and pay for bar and concession items by native app, web-link / QR code for app-less ordering, and text via chatbot. Patrons can choose their desired pick-up or delivery locations, and pay and tip via Venmo, Apple Pay, or credit card. In addition, Noble’s platform enables patrons to schedule orders ahead of time such as arrival, intermission, or halftime.


“We see that GRUBBRR is at the forefront of self-ordering technologies and automation, and as we searched for a strategic partner to help our growth, we wanted to collaborate with a business whose goals and mission align so deeply with our own,” said Varun Pathak, President and CEO at Noble. “We are excited to see how both companies will continue to evolve as we work to shape the future of commerce together.”


Entertainment venues across the country have turned to Noble to streamline operations and provide a better guest experience.


“Noble has demonstrated tremendous value with their time-based mobile ordering product,” said Sam Zietz, CEO of GRUBBRR. “Their capabilities are a great complement to GRUBBRR’s existing tech stack, and this partnership allows us to explore the sports and entertainment verticals in a more robust way. We are excited to bring Noble into the GRUBBRR family.”


Like GRUBBRR, Noble’s feature set saves operators time and money while also providing a better experience for guests. Together, GRUBBRR and Noble hope to revolutionize the entertainment industry and refine the ordering experience for operators and patrons alike.



Headquartered in Boca Raton, Florida, GRUBBRR is the leader in self-ordering technologies that are revolutionizing the way commerce is transacted. GRUBBRR’s award-winning ecosystem, which includes kiosks, smart lockers, kitchen display systems, order progress boards, digital menu signage, mobile ordering, POS, online ordering, and more, are proven to help businesses maximize revenue, decrease labor costs, and improve the consumer experience. With solutions that are adaptable and beneficial to a multitude of businesses, GRUBBRR powers both enterprise-level and small and medium businesses across verticals such as quick-service restaurants, fast casual restaurants, stadiums, movie theatres, casinos, micro-markets, retail, and more. To learn more about GRUBBRR and its products, visit or connect with us on LinkedIn, Facebook, Instagram, Twitter and TikTok.



About Noble:

Noble is standardizing the digital food and drink ordering experience by connecting entertainment seekers with local entertainment venues with a simple digital ordering solution. Noble’s digital commerce platform allows in-venue ordering for guests so they can enjoy more of their time out and venues can benefit from the incremental revenue and operational efficiencies driven by the platform. Noble is available for both iOS and Android and works with all point of sale (POS) systems. For more information, please visit, or find us on Twitter @OrderWithNoble

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