HEINZ INVITES AMERICA TO “MEET THE KETCHUPS” DURING THE BIG GAME ON SUNDAY, FEBRUARY 7
New 30-second TV Spot Reveals Great Taste Runs in the Family with Adorable Pack of “Hot Dogs”
Heinz, one of the most iconic brands in the world, is returning to the Big Game with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, “Wiener Stampede,” [https://youtu.be/LOlfhBT8i9I] will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, February 7, 2016, on CBS. A longer format video is also available online [https://youtu.be/aNN9nL2vppM], where you can meet more of the family.
The commercial marks the launch of a new campaign called “Meet the Ketchups,” which introduces the entire family of Heinz condiments. It shows what happens when a stampede of “hot dogs” is unleashed on their favorite Heinz condiments. “The stampede was a highly visual way for us to remind people of the irresistible taste of Heinz,” says Michelle St. Jacques, Vice President of Marketing – Condiments and Sauces at the Kraft Heinz Company.
Building off the success of the 2015 mustard launch campaign, “Ketchup’s Got a New Mustard,” “Wiener Stampede” once again features the characters Heinz Ketchup and Heinz Yellow Mustard, but now introduces even more of the family, including Organic, Simply Heinz and Sriracha, and even Heinz Ketchup in the iconic glass bottle. Heinz tapped the same agency that created its mustard campaign, Miami-based DAVID, to create this new master brand campaign.
“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for almost any taste,” added St. Jacques. “We are launching this campaign during one of the most-viewed events of the year, so that everyone can see that great taste runs in the entire Heinz family.”
The ad will further come to life with a fully integrated marketing campaign to support “Meet the Ketchups” that will include additional PR, social and digital efforts.
All members of the Heinz condiment family are available on-shelves, at major retailers, nationwide.
For more information about the Heinz condiment family, watch “Meet the Ketchups” [https://youtu.be/LOlfhBT8i9I] and visit www.HeinzKetchup.com. To join the Game Day conversation with us tag @HeinzKetchup_US or use the hashtag #MeettheKetchups
CREDITS:
Agency: DAVID Miami
Founder, Chief Creative Officer: Anselmo Ramos
CD (Copywriter): Russell Dodson
CD (Art Director): Antony Kalathara
Copywriter: Juan Pena
Art Director: Ricardo Casal
Planner: Paul Ramirez
Head of Global Production: Veronica Beach
Sr. Producer: Yamaris Leon
Managing Director, Head of Account Services: Paulo Fogaca
Account Director Carlos Rangel
Account Supervisor: Juan Nunez
Head of Business Affairs Manager: Ann Marie Turbitt
PRODUCTION CREDITS
Production Company: Biscuit
Director: Jeff Low
DP: Dan Holland
Executive Producer: Colleen O’Donnell
Line Producer: Kwok Yau
Casting Agent: Hannah Birkett
Secondary Prod Co: AFS
SecondProd contact: Brin Kushner
Editorial Company: Cut + Run
Edit house contact: Carr Schilling
Editor: Jay Nelson
Assistant Editor: Brandon Iben
Post Producer: Gail Butler
Animation/Graphics Co.: The Mill
Telecine Place:The Mill
Online Place: The Mill
With Whom: Tim Byrd
Record Mix Place: Eleven Sound
With Whom: Jeff Payne
VFX & Design: The Mill LA
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Senior VFX Producer: Kait Boehm
Production Coordinator: Chris Lewis
Shoot Supervisor: Tim Bird
Executive Creative Director: Phil Crowe
Creative Director: Tim Bird, John Leonti
2D Lead Artist: Tim Bird
3D Lead Artist: Nick Lines
2D Artists: Peter Hodsman, Rob Winfield, Remedy Huynh, Sarah Marikar, Anthony Petitti
3D Artists: Danny Yoon, Jacob Bergman, Katie Yancey, Ruel Smith, Fabian Elmers, Monique Espinoza, Jason Jansky, Charles Stoniolo
Colour: The Mill
Executive Producer, Colour: Dee Allan
Colour Producer: Natalie Westfield
Production Coordinator, Colour: Evan Bauer
Colourist: Fergus McCall
Colour Assist: Elias Nousiopoulos + Nate Seymour
ORIGINAL MUSIC
Exec Producer: Suzanne Hollingshead
Sound Design Company: Eleven Sound
Sound Designer(s): Jeff Payne
LICENSED MUSIC
Song Title: Without You
Licensor for Publishing/%: Kobalt Music Publishing America, Inc. 100%
Licensor for Master: Sony Music Entertainment
Term/Media: I year, TV, US and Canada | Internet and Industrial, World. Unlimited versions and lifts.
Territory: US and Canada
