IdeaWork Studios Develops Brand Identities for Chef Eric Ripert’s Newest Venues

NoIdeaWork Studios Develops Brand Identities for Chef Eric Ripert’s Newest Venuesw entering their sixteenth year, branding and interactive agency, IdeaWork Studios has developed brands and creative strategies for some of the most esteemed names in fine dining. Most recently, the agency developed comprehensive brand strategies, identities, and interactive components for two of the most highly anticipated dining venues: Chef Eric Ripert’s Le Bernardin Privé and Aldo Sohm Wine Bar.

Le Bernardin Privé expands Chef Ripert’s Michelin three-starred New York City restaurant, Le Bernardin, offering a private dining venue for parties large and small. Aldo Sohm Wine Bar showcases Master Sommelier Aldo Sohm’s selection of wines, paired with light fare developed by Chef Ripert. IdeaWork created all branding elements and activations for these inspiring additions to this internationally renowned mainstay.

Both venues are stand-alone entities,” explains Jay Schwartz, Founder and Chief Creative Officer of IdeaWork Studios. “Given that each space is unique, it warranted separate brand strategies, embodying the individual ethos of each venue. Our work was comprehensive – from the development of logos and color palettes, illustrations and menu designs, to collateral and other requisite branded business elements.

Including several online marketing elements for both spaces, IdeaWork was also responsible for their respective websites, and In addition to the back-end development, both sites feature a responsive design, allowing for a seamless user experience, whether mobile- or computer-based. “Our work within the fine dining industry is part and parcel to IdeaWork Studios,” says Schwartz. “It was an honor, and a challenge, to create identities for new venues that had such an anticipated level of acclaim.”

IdeaWork Studios, Inc. is a full-service branding and interactive agency with offices in Santa Barbara, New York, and Las Vegas. IdeaWork prides itself on being the antidote to the big-agency experience; the team focuses on excellence and efficiency, delivering big-agency quality work, but without the big-agency bureaucracy. IdeaWork specializes in hospitality, nightlife, gaming, and luxury industries. For more information visit them online, or like them on Facebook at