BENEO Appoints Jon Peters President of BENEO Inc.
Industry Veteran Will Expand the Organization in the Americas Region
Morris Plains, N.J. – July 7, 2015 – BENEO, a leading manufacturer of functional ingredients, announces the appointment of Jon Peters to the position of President of BENEO Inc. He leads the company’s business for the Americas Region (U.S., Canada, Mexico and South America) from the U.S. headquarters in New Jersey.
“BENEO’s strong commitment to science, research and technical support has made it a leader in delivering functional ingredients to manufacturers seeking to provide consumers with products that are natural, nutritious, tasty and which also contribute to healthier lifestyles,” Peters said. “This is truly an exciting opportunity to build on BENEO’s already excellent reputation while continuing to expand the organization with an expert team that enhances our value to customers in the Americas region.”
Supporting that growth strategy, Peters indicated that BENEO Inc. will continue to emphasize its market-focused approach by building the Americas team to further translate the product portfolio benefits into solutions that meet consumer needs. As an example of this focus, the U.S.-based application technology team has recently been expanded to develop and communicate regional product concepts to the diverse markets of the Americas. Additional sales and nutrition science resources will also be added within the region over the next several months.
Peters brings to BENEO diverse experience and proven leadership in a variety of sales, marketing, operations, and management positions, serving for more than 20 years in the human and animal nutrition industries. He is a graduate of the University of Minnesota with a B.S. in Genetics and Cell Biology. Prior to joining BENEO Peters was Senior Director at DSM Nutritional Products, Inc.
BENEO offers functional ingredients derived from chicory roots, beet sugar, rice and wheat. BENEO is the ideal partner to help improve a product in its nutritional and technological characteristics. Key nutritional benefits are ‘less fat’, ‘less sugar’, ‘less calories’, ‘added fiber’, ‘gluten-free’ and dairy alternatives as well as energy management, digestive, bone and dental health. Key technological benefits focus on taste and texture improvements. Through a unique chain of expertise, including the BENEO-Institute that provides decisive insights into nutrition science and legislation, and the BENEO-Technology Center that consults in application technology, BENEO actively supports customers in the development of more balanced and healthy food products.
BENEO is a division of the Südzucker Group, employs almost 900 people and has production units in Belgium, Chile, Germany and Italy.