Keen Water Teams Up with AutoNation for their October Drive Pink Campaign

In honor of Breast Cancer Awareness month, AutoNation, America’s largest and most recognized automotive retailer and Keen Water, one of the nation’s top water suppliers, have teamed up to supply AutoNation’s 36 South Florida locations with their premium bottled alkaline water.


AutoNation continues to support the communities that they serve. During a time when awareness of social injustice is heightened, AutoNation increased its support of local communities and welcomed the opportunity to collaborate with Keen Water, a small, black-owned business.


“AutoNation is pleased to support Keen Water. Partnering with Keen Water during October, to bring premium water in Drive Pink branded bottles, is a great way to remind our Associates and Customers that it is Breast Cancer Awareness month. AutoNation is committed to drive out cancer as we race to over $25 Million donated to cancer treatment and research,” said Marc Cannon, AutoNation Executive Vice President and Chief Customer Experience Officer.


“As a small, black-owned business, we were beyond excited with the idea of teaming up with a major corporation like AutoNation,” says Keen Water President, Faheem Ali. “Everything AutoNation does annually during the month of October for breast cancer awareness and through their Drive Pink campaign is amazing and our alkaline water is the perfect addition to this already thriving campaign.”


Founded by two former athletes, Faheem Ali, a past Eastern Michigan University and Louisiana Tech University football player and Melvin Bratton, a University of Miami Hall of Famer and a retired Denver Broncos running back, Keen Water is available in 36 of AutoNation’s South Florida locations during the month of October.

s, the first automotive retailer to reach this milestone. AutoNation’s success is driven by a commitment to delivering a peerless experience through customer-focused sales and service processes. Since 2013, AutoNation has raised $25 million to drive out cancer, create awareness, and support critical research through its DRIVE PINK initiative, which was officially branded in 2015.