Life is good®, the lifestyle brand committed to spreading the power of optimism and helping kids in need by donating 10% of its net profits to The Life is good Kids Foundation, announced today a partnership with The J.M. Smucker Company (NYSE: SJM), the family of iconic brands that has been bringing families together to share memorable meals and moments for more than 115 years. The collaboration will bring a new line of Life is good coffee to retailers throughout North America.
Life is good coffee will be available beginning in late summer 2013. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark roast ground coffee; S’more to Love, a s’more flavored ground coffee; and Banana Bread Bliss, a banana bread flavored ground coffee. All products are UTZ Certified, a program promoting sustainable farming and better opportunities for farmers, their families and our planet.
“Through our new line of coffee with Smucker’s we’ll be able to spread the power of optimism and help kids in need,” said Bert Jacobs, chief executive optimist at Life is good. “We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.”
“We are excited about our partnership with Life is good, which will provide another premium coffee brand option for our consumers,” said Mark Smucker, president of U.S. Retail Coffee at The J.M. Smucker Company. “Life is good is a great fit with our family of brands and will undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee.”
This is the second partnership in Life is good’s Best-In-Class (BIC) business unit, which is designed to extend the Life is good brand through partners who are the leaders in their existing product categories.
About Life is good
Life is good® spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com <http://www.lifeisgood.com/> for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.
About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com <http://www.lifeisgood.com> .
About The J.M. Smucker Company
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon™, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com <http://www.smuckers.com/> .
