M&M'S Purple Character Makes First On-Pack Debut on NEW M&M'S Caramel Cold Brew Flavor - Food & Beverage Magazine

M&M’S Purple Character Makes First On-Pack Debut on NEW M&M’S Caramel Cold Brew Flavor

Last week, M&M’S announced its newest character, Purple, who is now making her first on-pack debut with M&M’S newest permanent flavor: M&M’S Caramel Cold Brew 

 

A fun twist on the classic M&M’S chocolate candies fans know and love, M&M’S Caramel Cold Brew taps into the booming cold brew coffee scene to combine one of the most popular coffee shop menu items with a confectionary favorite, caramel, to create a savory-meets-sweet offering.  

 

The new product delivers a delicious combination of smooth, robust coffee flavor and sweet, chewy caramel, covered in classic M&M’S milk chocolate and wrapped in a colorful, candy shell — rolling out at retail nationwide in February 2023.

Single Size (1.41 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (9.05 oz) will be available at retailers nationwide starting in February 2023. Prices range from $1.19 to $4.99. 

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