The National Grocers Association (NGA),the trade association representing the independent supermarket industry, has partnered with leading online product discovery platform RangeMe to help independent grocers efficiently discover innovative brands and products that are not widely distributed at national chains.
RangeMe has launched a special collection of suppliers, called The NGA Collection of Emerging Brands, that will showcase thousands of suppliers of food and beverage, health and beauty, and select general merchandise products that meet the specific needs of the NGA retail membership. More than 5,500 brands will be featured in the collection, each of which will be RangeMe Verified™, meaning they are ready to do business at retail. The collection will also receive quarterly updates to ensure that the newest qualified brands are featured.
“Independent grocers are always seeking products that will help differentiate their businesses from the national chain retailer down the street,” said Jonathan Downey, senior vice president, membership and industry relations for NGA. “RangeMe provides a quick and easy way for our members to discover these innovative brands that will provide yet another reason for consumers to visit their stores.”
NGA will invite its retailer members to join the platform which, in addition to the special collection, offers 250,000 brands they can peruse by category, keyword, certification, location and more. There is no cost for buyers to join, and NGA members will get expedited approval.
For RangeMe brands, the NGA partnership will provide the opportunity for exposure to its hundreds of member-retailers, all of which are continually seeking new product innovation to best serve their local communities.
“The independent food retail sector makes up 30 percent of all grocery sales and is a great segment for emerging brands to enhance their organic growth,” said Greg Farrar, CEO of RangeMe. “The NGA membership is known for its strong community focus and outstanding service and product selections, and they will be a great complement to RangeMe’s existing base of 15,000 buyers.
RangeMe and NGA will host a webcast shortly following the NGA Show to educate NGA’s retailer members on how to get the most value from the platform.
NGA is the national trade association representing the retail and wholesale community grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for about 1.2 percent of the nation’s overall economy and is responsible for generating more than $250 billion in sales, 1.1 million jobs, $39 billion in wages and $36 billion in taxes. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers’ associations, manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
RangeMe, an ECRM company, is the leading online platform that streamlines new product discovery and purchasing between suppliers and retailers. The platform empowers retail buyers to efficiently discover innovative and emerging products, while streamlining the inbound product submission process. For product suppliers, RangeMe enables them to grow their retail relationships with a platform that gives them the tools to manage their products, market their brand, and build awareness. Integrated into the ECRM product offering, RangeMe adds increased breadth and depth to the industry’s most complete sourcing solution for top retailers and product suppliers in the U.S. and around the world.