NYC Based Cocktail App HOOCH Expands to Dallas


HOOCH Partners with Top Dallas Hospitality Group Misery Loves Company

NYC Based Cocktail App HOOCH Expands to DallasHOOCH, the first ever members only cocktail app based in NYC, is excited to announce its regional expansion to Dallas, TX., partnering with local hospitality group Misery Loves Company and more than 20 bars and restaurants in Dallas during the initial launch.  Rapidly growing since its debut in November 2015, HOOCH echoes the Prohibition Era speakeasies by creating a virtual cocktail society and helping you find the best bar to enjoy your favorite drink. Starting April 6, 2016, the app will be available to Dallas imbibers and will introduce them to an eclectic series of venues across the city.

NYC Based Cocktail App HOOCH Expands to Dallas“Texans love Hooch! We are excited to add Dallas to our growing list of official Hooch cities following the tremendous success of the Hooch Austin launch,” exclaims Lin Dai, CEO of Hooch, “Dallas has one of the most diverse food and drink cultures in the nation, and with partners such as Misery Loves Company, we can’t wait to introduce Hooch to over 2 million residents.”

How it works: Members pay $9.99/month (less than the price of one cocktail) or $99/per year and are able to redeem one cocktail per day at participating venues. Each venue offers HOOCH members a specially curated drinks menu where they can select one cocktail to enjoy with friends.

New for Dallas, HOOCH partnered with 20 plus venues including the highly acclaimed and respected hospitality group Misery Loves Company, known for creating staples in the mixology scene, with concepts such as Proof + Pantry, named “One of the country’s greatest, most distinctive bars” by, and “Restaurant of the Year 2015” by D Magazine. With these coveted partnerships, HOOCH will introduce Texas members to new places to see-and-be-seen while sipping classic and specialty cocktails among Dallas’ exclusive social scene.

“It’s exciting when guests are into trying new flavors and spirits. Hooch brings that guest to the door. It’s an ideal partnership for our concepts,” comments Michael Martensen, co-founder and barman, Misery Loves Company, “for less than $10 a month, Hooch members can have a new cocktail adventure every day, it’s the perfect App for today’s sophisticated consumer.”

The brainchild of nightlife veteran Aleksey Kernes (Hotel Chantelle), tech industry expert Lin Dai (Keek, Emmis NY and Alloy Media + Marketing), and digital marketing entrepreneur Jared Christopherson (Yellow Hammer Ad Agency), HOOCH is the first “Private Cocktail Society” subscription app that buys a round of drinks each day at some of the top cocktail bars, elite lounges and premiere restaurants in New York City, Los Angeles, Austin and now Dallas.

HOOCH launched exclusively in New York in November 2015 on both iOS and Android. The HOOCH app is available for free download in the Apple App Store and on Google Play.



Instagram: @HOOCHApp