DAH! Brand Partner, Board Advisor and Culinary Explorer Padma Lakshmi, host of Bravo’s Top Chef for 20 seasons and creator of Taste of The Nation on Hulu, and activist, made a special appearance at the annual Natural Products Expo West trade show in Anaheim, CA on March 10th, with her mother by her side. She was also joined by Food & Beverage Magazine Publisher, and renowned author, Michael Politz.
Lakshmi made the appearance at the DAH! Lassi booth, sampling their probiotic-rich yogurt smoothies for trade show attendees. Padma, a brand partner and board advisor, helped the brand debut their new 7oz grab ‘n’ go size, now available at Sprouts Farmers Market nationwide, as well as pour Lassi samples of their signature, award winning 32oz size. DAH! India-inspired yogurts are crafted with natural, wholesome ingredients and slow-cultured for flavor, richness and high probiotic content.
Padma was joined by her mother, Vijaya Lakshmi, to make it a family affair at the Natural Products Expo in support of her brand, DAH! Lassi yogurt. Held the 8th-11th at the Anaheim Convention Center, the Natural Products Expo West 2023 is the largest natural food and organic product trade show of the year, held in Anaheim, California annually with thousands upon thousands of brands showcased.
America’s #1 award-winning India-inspired yogurt which features Padma as brand partner, board advisor and culinary expert, has expanded its Lassi drinkable yogurt smoothie line with new grab-and-go bottles perfect for an everyday delicious probiotic rich refreshing and healthful beverage. DAH!’s new grab-and-go 7oz bottles come in flavors Alphonso Mango and Vanilla with Cardamom. DAH! recently announced this expansion nationwide at all Sprouts locations across the US.
DAH! owns leadership in the yogurt category, as America’s #1 India-style lassi and yogurt brand with distribution in leading natural and mass retailers nationwide. “India-style” is positioned to be the next great origin story in the yogurt category, offering retailers the chance to bring innovation to their set and excite consumers with an authentic and approachable brand story, with points of difference that result in a delicious product, great for digestive health and gluten free. The company has refined its point of differences, to include “India-style,” “slow-cultured” and “high probiotic – 15 billion live probiotics per serving” on all yogurts.
Padma, an icon in the food industry, and as board advisor and brand partner, helps shape the company’s overall direction and lends her expertise in crafting and testing new products and flavors.
“I’m proud and excited to be sharing Lassi with the American public. I mean, 1.3 billion Indians can’t be wrong.” – Padma Lakshmi
DAH! has been awarded year after year by New Hope Network’s Natural Food Merchandiser (NFM) for Beverage Category Innovation.