The Paso Robles Wine Country Alliance announced today it has selected Los Angeles based David&Goliath as its creative agency of record. As the Alliance’s new creative partner, the agency will focus on branding the Paso Robles American Viticultural Area.

For the last 20 years, the Paso Robles Wine Country Alliance has led the charge in branding Paso Robles as a source for high quality wines and a tourism destination. Today, the local economic impact of the wine industry equates to $1.8B with an approximate $113M in tourism expenditures.

“The Paso Robles wine region continues to benefit from great media coverage, and we believe the time is right to complement the positive press with a new campaign that captures the spirit of what makes our region special,” said Jennifer Porter, Alliance Executive Director. “Through a focused search, David&Goliath proved to best understand Paso Robles and its needs as we embark on an exciting, new brand strategy.”

“We’re excited about the opportunity to partner with the Paso Robles Wine Country Alliance not only because we are huge fans of great wine, but also because they have a true entrepreneurial spirit and are bold enough to embrace it,” said David Angelo, Founder, Chief Creative Officer.

The Paso Robles Wine Country Alliance plans to launch the campaign in January 2013.

About Paso Robles Wine Country Alliance
The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third largest wine region. It encompasses more than 26,000 vineyard acres and 270 wineries. For more information, visit <> .

About David&Goliath
David&Goliath is a full-service, independent creative agency based in Los Angeles. Founded in 1999, David&Goliath helps its clients outwit, outwork and outlast their competition with the knowledge, resources and firepower needed to help challenger brands fight their way to market leadership. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency’s vision is to always be the leading-edge creative agency that solves Goliath marketing challenges, and most importantly, gets results. David&Goliath was named 2011 Small Agency of the Year (76 – 150 Employees) at Ad Age’s Small Agency Awards.