ProWine Shanghai 2021, International Trade Fair for Wines & Spirits, is experiencing high demand for exhibit space from both domestic and international companies and many local and overseas pavilions and exhibitors have confirmed their participation. ProWine Shanghai 2021 will take place from November 9 -11, 2021 in Hall W4 and W5 of the Shanghai New International Expo Center (SNIEC) – concurrently with Food & Hospitality China (FHC).


The rapid growth and diversified development of the Chinese wine market create favorable conditions for the trade fair. To date, registration from Spain is especially positive. ICEX Espana Exportacion e Inversiones is the first national pavilion officially confirmed to participate. Also signed up are Promotora d’Exportacions Catalanes S.A. (PRODECA) with increased exhibit space.  A number of large international pavilion organizations including Business France, Wines of Portugal, Japan Sake And Shochu Makers Association have also already committed to ProWine Shanghai 2021. Other well-known companies such as Les Grands Chais de France (GCF Group), Henkell Freixenet and the International Wine & Spirits Competition (IWSC) have also signed up. With the development of Chinese wine industry, more and more local wine producers have gradually begun to show their products. GREATWALL WINE and Up Chinese Wine will continue to support ProWine Shanghai 2021.


To maximize business opportunities, ProWine Shanghai cooperates with many wine associations, enterprises and alliances for the promotion of the event. In 2021, ProWine will increase its city promotion efforts, especially focusing on exploring the northern market and finding suitable potential buyers. This includes high-end supermarkets, bars and hotels as key promotion and invitation targets.


ProWine Shanghai  continues its commitment to offering premium wine education with a diverse program of supporting events. In close cooperation with many first-class wine education institutions in China such as Grapea & Co. and Dragon Phoenix Wine Consulting, ProWine Shanghai will offer even more wine education courses. The master class created by ProWine not only promotes wine knowledge but also accurately reflects industry trends. Wine education, as one of the features of ProWine Shanghai, is offered not only onsite, but also during city promotion tours before the trade fair, covering more than 50 different cities in China.



For further information on visiting or exhibiting at  ProWine Shanghai 2021, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and; Follow us on twitter at